Amazon Seller School, How to Sell on Amazon

Rufus AI Surges, Amazon Opens Logistics to All, Auto Buy Pricing


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Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already costing you.

This week covers Amazon's full logistics infrastructure opening to businesses of all sizes and what that means for FBA economics, the new Auto Buy feature and how it could reshape your pricing strategy, expanding price history transparency putting pressure on inconsistent pricing, the 1P unit share shift squeezing third-party sellers, Amazon's $70 billion ad revenue milestone and what rising ad competition means for margins, the AI audio Q&A feature now live on product pages, a legal update on Amazon liability in electronics cases, TikTok Shop's projected path to 10% retail market share, and practical tips on low-inventory fees, DD plus 7 payout changes, and review shadowbanning.

If you sell on Amazon and you are not watching these structural shifts in fulfillment, advertising, and AI-driven discovery, you are making decisions with incomplete information. Subscribe so you never miss a week.

Read the full news breakdown: https://amazonseller.school/rufus-ai-surges-amazon-supply-chain-services-launch-auto-buy-and-tiktok-shops-10-market-share-target/

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Amazon Seller School, How to Sell on AmazonBy Todd Welch

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