In this episode, delve into the intricacies of pricing freight rates for transporting perishable produce within the dynamic landscape of the supply chain. Our guest, Royce Neubauer, Founder & CEO of SFL Companies joins us as we unravel the complexities of this vital aspect of the industry, where every cent counts and every decision can impact the timely delivery of fresh goods to market. For more information subscribe to Running on Ice the newsletter or podcast.

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