BE THAT LAWYER

Russell Knight: Building Your Brand with Content Creation


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In this episode, Steve Fretzin and Russell Knight discuss:

  • Getting clients from the strange questions you answer on your website. 
  • How regular contact can impact how you’re found online. 
  • SEO and content creation. 
  • Three things any lawyer should be focusing on now to build business. 

 

Key Takeaways:

  • When you write articles, be specific about what you write about, not a broad, general question, you will drive clients to you from their searches. 
  • A website is like a car, you can tell what year it is from just by glancing at it.
  • Keep doing what you’re doing - double down on what is working for you. 
  • Invest in your website - consider going through a private individual rather than an agency and you may get a different artistic perspective. 

 

"If you're doing research, you should be taking notes. If you're taking notes, you might as well turn it into an article." —  Russell Knight

 

Connect with Russell Knight:  

Twitter: @RDKLegal

Facebook: Law Office of Russell D. Knight

Website: RDKLegal.com & DivorceAttorneyNaplesFL.com

LinkedIn: Russell Knight

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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BE THAT LAWYERBy Steve Fretzin

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