Buyers are spending more time on LinkedIn. They’re spending more time on TikTok. Communities. Podcasts. They’re spending more time on channels where they can access information from peers that is trustworthy. This is universal across all industries. Less people are going to Google to search for “the best xyz” and more people are learning about what they need through social channels or word of mouth. This is why your content strategy needs to look beyond what is easily trackable and move into what is the most customer-centric.

In this episode, Chris talks with Ryan Stewart about social content strategy, how he thinks about creating demand, the future of communities, and more.