Chris was asked to join the Nearbound Marketing Podcast, hosted by Logan Lyles, to talk about the importance of building personal brands and activating evangelists within an organization. They discuss the concept of key opinion leaders versus influencers and how they can contribute to a company's marketing efforts. Chris shares his insights on measuring ROI in marketing, including the use of self-reported attribution, conversational intelligence tools, market research surveys, and win-loss analysis. He emphasizes the need for companies to shift their mindset and focus on demand creation rather than just demand capture. Chris also provides practical advice for executives looking to build their personal brand on LinkedIn and shares his strategies for remaining consistent in content creation.