Chris was invited to join Steven Schmidt on the Magnetic podcast to discuss the new era of revenue and the importance of mindset in driving success. Chris shares his journey from freelancer consultant to building a $20 million company and emphasizes the opportunity to share his knowledge and help others. He also highlights the importance of having a strong mindset in all aspects of life, not just in business.

The conversation then shifts to the role of data bias in revenue analytics and the need for companies to have a holistic view of their data to make informed decisions. Chris explains that data bias exists everywhere and that companies should be aware of their biases when analyzing data. He also discusses the future of revenue analytics and the need for companies to adopt a more standardized and objective approach to analyzing their revenue data.

In terms of company culture, Chris emphasizes the importance of positive business performance, a clear vision, and transparency in fostering a thriving culture. He also shares the impact of bringing the team together for offsite meetings and the value of having a strong business partner like Megan Bowen.

The conversation then delves into budget planning cycles and the key considerations for companies when planning their budgets. Chris advises companies to analyze their historical data and customer insights to make informed decisions about their future strategies. He also emphasizes the need for companies to adapt to the changing ways in which people consume content, particularly through social media platforms.

Finally, Chris discusses the importance of creating 3D content that goes beyond traditional talking heads and engages with the audience on a deeper level. He explains that companies need to understand their customers' behavior and preferences in order to create content that resonates with them.