In this week’s event, Chris presents his new framework for using signals to enhance business operations. The discussion provides an in-depth view of how to coordinate sales efforts and marketing expenditures by employing data-driven signals to predict lucrative ROI prospects.

Chris reveals an innovative approach to customer engagement through the identification of signals emitted by accounts, which are indicative of where sales energies should be concentrated to yield the highest returns. This dialogue questions the conventional methods of lead-based and account-based marketing and introduces a forward-thinking strategy that incorporates both intent and account suitability. This novel perspective is poised to significantly increase the effectiveness of sales teams and the efficacy of marketing allocations.