GTM Live

RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker


Listen Later

Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine?

You're not alone đź‘€

Go-to-Market teams across tech and other sectors are grappling with these issues, and it's time to take control.

From this recording you'll gain valuable insights on how to navigate the complexities of GTM bloat and emerge with a leaner, more effective approach. Kyle and Chris will share their expertise and discuss practical strategies for success, including:


⚡️ Optimizing ad spend and demand generation channels to boost ROI

⚡️ Doing meaningful data analysis to decipher what strategies are truly effective

⚡️ Rethinking personnel expense & team structure for operational efficiency

⚡️ Harnessing the power of AI for smarter decision-making


If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

...more
View all episodesView all episodes
Download on the App Store

GTM LiveBy Passetto

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

198 ratings


More shows like GTM Live

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

102 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,444 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,819 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

173 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,248 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,970 Listeners

My First Million by Hubspot Media

My First Million

2,601 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

138 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

286 Listeners

B2B Marketing with Dave Gerhardt by Dave Gerhardt

B2B Marketing with Dave Gerhardt

41 Listeners

Stacking Growth | The B2B Marketing Podcast by Refine Labs

Stacking Growth | The B2B Marketing Podcast

27 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

345 Listeners

Moneywise by Hampton

Moneywise

635 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

50 Listeners