In this week’s event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating business approaches mid-year to ensure targets are met. As Q2 comes to a close, Chris shares his thoughts on navigating the planning process for the rest of 2024, emphasizing the potential shift in investment strategies companies might consider to maintain or adjust their growth trajectories, especially amid varying economic pressures.

Throughout the discussion, Chris critiques traditional approaches in event marketing and budgeting, underlining the importance of measuring actual ROI from events and contrasting it with digital strategies and newer methods of demand generation. He also highlights the growing significance of brand building in B2B, while cautioning companies on the nuanced approach required to truly leverage brand strength. Addressing common challenges in optimizing marketing activities, Chris provides actionable insights and reflective questions that listeners can apply directly to their respective strategies.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.