B2B Revenue Vitals

RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43

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Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategies). 

Whether you're a CMO, CRO, CEO, or CFO, this episode will challenge your thinking and help you build a smarter GTM strategy with marketing investments that are actually delivering returns.

Key topics from this episode:

  • The Fundamental Flaws in Pipeline Creation 

  • The 3 Phases of Pipeline Creation

  • Why "Marketing vs. SDRs" is a Broken Debate

  • How to Fix Attribution & Measurement 

  • Rethinking RevOps & Sales Productivity 

  • The Hidden Costs of Inefficiency 

  • How CMOs, CROs, and CFOs Can Align on GTM Efficiency 

    • –

    Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

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