⚡️ BTS & More: ⁠https://openresidency.com/ryan-bartlett⁠
In this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B.

We get into:

• The evolution of their marketing strategy from pure direct response to brand building

• How they leverage customer feedback to drive product development through their membership program

• Their unique approach to customer service and community building

• Website optimization strategies that helped increase AOV from $36 to $112

• Key operational insights on running a lean, efficient DTC brand

This one’s packed with actionable insights for brand builders at every stage. Enjoy the conversation!

Chapters
00:00 Trailer
01:20 Intro
01:42 Identifying the White Space
04:55 Mistakes in the First 12 Months
06:02 Marketing Mix
09:19 Ad Library Breakdown
18:13 The Greatest Form of Marketing
23:56 Tips for Scaling a Company
37:28 Building a Strong Team Culture
40:11 The Lost Art of Customer Service
49:00 How Customer Feedback Shapes Strategy
53:57 Metrics That Matter Most
58:25 What Works in E-Commerce Today
01:17:24 Alternate Marketing Channels
01:23:22 Contrarian KPIs Everyone Overlooks
01:27:34 Raising Equity and Debt
01:29:23 Managing Credit and Inventory Risks
01:31:14 Retail Rollout Masterclass
01:34:30 Landing Major Retail Partnerships
01:47:04 What’s Next for True Classic
01:51:57 Lightning Round
02:10:23 How Big Can True Classic Be?
02:11:26 Outro

🎙 Guest:
Ryan Bartlett, Co-Founder & Chairman of True Classic
Instagram: ⁠https://www.instagram.com/ryanbartlett/⁠ / ⁠https://www.instagram.com/trueclassic/⁠
LinkedIn: ⁠https://www.linkedin.com/in/rbtct/⁠
Website: ⁠https://www.trueclassic.com/⁠

📬 Get in Touch:
Instagram: ⁠https://www.instagram.com/openresidency/⁠
LinkedIn: ⁠https://www.linkedin.com/in/markmastrandrea/⁠
Website: ⁠https://openresidency.com/⁠
Contact: ⁠[email protected]⁠

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