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Ryan Holiday is a best selling author who has written: "Trust Me I'm Lying", "Ego is the Enemy" and his latest "Perennial Seller." Lance caught up with Ryan in Austin to talk: marketing a book, stoicism, speaking to sports teams, the Gawker fallout and their shared passion for Iron Maiden.
By Lance Armstrong4.5
17951,795 ratings
Ryan Holiday is a best selling author who has written: "Trust Me I'm Lying", "Ego is the Enemy" and his latest "Perennial Seller." Lance caught up with Ryan in Austin to talk: marketing a book, stoicism, speaking to sports teams, the Gawker fallout and their shared passion for Iron Maiden.

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