We started off Season 02 of the podcast with a chat with the Chief Consumer Officer of L'Oréal China. And now that we've reached Episode 22 of the season, it's time to revisit the Chinese consumer from a different angle. Our guest today is Casey Hall, who has spent the last 14 years in China as a journalist, both as the Managing Editor of a city lifestyle magazine network, and most recently as the Asia Correspondent at The Business of Fashion.

Focusing on business and lifestyle topics has allowed Casey to build a career covering China news in a way that is nuanced, and based on issues affecting society and culture. And through the lens of the fashion industry, we can learn a lot about the way Chinese people - be they from different generations, or from different regions - develop their tastes, and live their lives.