People are inundated with messages in today’s world. So to survive the onslaught, people tune out the noise. People will even ignore information that is critical - especially in financial matters. Knowing that, the way to break through is to use emotion in your messaging. Emotion moves people, it gets attention, and more importantly, emotion gets people to act on your ideas. We talk to CBC's Terry O’Reilly about how to use emotion to change the conversation around money.

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