Forget the glossy startup story. This week, serial entrepreneurs Kass and Mike Lazerow join Patrick J. McGinnis to blow up the myths of effortless success. These two built and sold Golf.com and Buddy Media (to Salesforce for $745M)—but not without near-death experiences, crippling anxiety, and plenty of shoveling $h!t along the way. In this raw and often hilarious conversation, they share the real playbook: how to lead with emotional honesty, use anxiety as a superpower, raise capital when everyone says no, and stay obsessed with customers through every pivot. If you’re tired of startup hype and want hard-earned, practical lessons from people who’ve been through it all, this is the episode you’ve been waiting for.

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