If you've been following Refine Labs for any period of time, you know we like to categorize demand into two main buckets, capturing and creating. But there is a third bucket that we don't talk about quite as much called damming demand. In a nutshell, damming demand is taking existing demand for a product or category and redirecting it over to yours. In this episode, Tory and Garret talk about what damming demand is, when it should be used, and how you can effectively start a program to do it.

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