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S2 E9 - Transitioning from MQLs to HIROs
Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs.
Register for the Stacking Growth LIVE event series here.
View all episodes
By Refine Labs
4.7
2727 ratings
Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs.
Register for the Stacking Growth LIVE event series here.
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