Sales often gets a bad rap but, done right, it can be the best thing in the world. In this episode, Brian teaches a powerful strategy to sell well and shares three principles that will help you achieve phenomenal success in your sales career.

YOU WILL LEARN:

·     Why people buy emotionally and justify logically.

·     Why facts tell, but stories sell.

·     Why people need help making decisions.

MENTIONED IN THIS EPISODE:

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NOTEWORTHY QUOTES FROM THIS EPISODE:

“If you just meet the transactional needs of a customer, you'll get paid - but you won't make an advocate.” – Brian Buffini  

“When you meet the emotional and transactional needs of the customer, you create advocates.” – Brian Buffini  

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie    

“We are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling.” – Jimmy Neil Smith  

“We all need a little nudge in helping make good decisions.” – Brian Buffini  

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