In this conversation, Brian and Kyle Draper unpack a practical, highly relational approach to video that fits hand-in-glove with the Buffini Work by Referral system. From 12-second birthday videos to quick “thinking of you” messages, Kyle explains how using videos the right way will help you show your authenticity and relatability, leading to deeper relationships.  

YOU WILL LEARN 

• Why one-to-one beats one-to-many—and how a 12-second birthday video can lead to meaningful conversations and referrals. 
• How to use the power of AI to complement, not replace, your social media efforts.  
• How to always have the answer to “What should I share?” when it comes to content.   

MENTIONED IN THIS EPISODE 

The Go-Giver by Bob Burg and John David Mann 

NOTEWORTHY QUOTES FROM THIS EPISODE 

“Any way that I can, I celebrate someone else with the power of a private video.” — Kyle Draper  

“When people struggle with content, I give them two questions. ‘What do you get asked the most about your industry? And what are you surprised that people don't already know?’” — Kyle Draper 

“But as we see more of AI, it'll be just like a dollar bill. The more you touch it, the more you know what's real and what's not.” — Kyle Draper 

“I still think the REALTOR®, the small business owner that's willing to just look into the camera, be themselves, be authentic, they're going to win over the person that is using some form of AI video to help them automate what should have never been automated.” — Kyle Draper 

“The beauty of social media is your people are telling you what's going on in their life. We just have to leverage that data the right way and then communicate accordingly.” — Kyle Draper 

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