Social media is filled with “doom and gloom” projections for the 2026 real estate market. In this inspiring podcast, Brian Buffini shares why he believes the opposite; that for those agents who use the right type of marketing, the year ahead is filled with promise. Brian also delivers his fact-based predictions on the housing inventory, who is going to be selling and how to best reach those sellers.  Additionally, he previews Buffini’s new program for 2026, the Blitz, that will help agents garner more leads, close more deals and make more money.  

YOU WILL LEARN: 

• Why Brian feels so strongly that the real estate market is returning to a more balanced market, similar to that of 2019.  
• The research-based statistics on the median American home seller and how to effectively market to them.  
• How Buffini’s new year-long program, the Blitz, will use proven strategies, with all-new assets, videos and more, to help agents gain more leads, close more deals, and make more money in 2026.  

MENTIONED IN THIS EPISODE:  

Free Coaching Session

Buffini & Company’s the Blitz 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“So first and foremost, I want you to remember this. The real estate market will return to the rhythm of 2019.” — Brian Buffini  

“The median age of a home seller is 64 years old. Your marketing and your messaging must apply to them.” — Brian Buffini   

“Why are people moving? To be closer to family and friends.” — Brian Buffini 

“I'm going to tell you that for 99% of REALTORS®, their marketing and their focus is set up for a market that doesn't exist.” — Brian Buffini  

“The Blitz was built to help you generate 85% of your leads in 180 days and do an extra deal a month.” — Brian Buffini  

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