To really succeed in business, entrepreneurs must become masters of promotion. In this episode, former Dave Ramsey associate Bill Hampton shares why you should be a consultant to your own business and how you can play to win, even in challenging times. 

YOU WILL LEARN:

·     The five questions all entrepreneurs must ask themselves.

·     Why knowing your customer is the key to effective promotion.

·     How to identify the core needs of your clients.

MENTIONED IN THIS EPISODE:

The Peak Experience

Master Class

“Beware the Naked Man Who Offers You His Shirt,” by Harvey Mackay

S2E43, The Coming Recession

S2E44, How to Recession Proof Your Business

S2E47, Recession-Proof Your Money Part 1

S1E279, Moving the Needle - an Interview with Bill Hampton

S1E265, The E-Myth Revisited – an Interview with Michael E. Gerber

“The Power of Moments,” by Chip Heath and Dan Heath

“The Greatest Showman,” movie

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Opportunity is born out of struggle. And if you have the ability to see it, it can create some great growth in people's personal lives and people's business.” – Bill Hampton

“Work on the business, not in the business.” – Brian Buffini

“You learn so much when you know your customer.” – Bill Hampton

“People want to feel important.” – Bill Hampton

“Lead with the core need.” – Bill Hampton

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