This week, I am joined by the fantastic Yoann Pavy, VP of Marketing at Laced, the startup sneaker reselling platform taking Europe by storm.

He’s had an enviable career, working for some of the world’s best-known brands, such as Depop and Deliveroo, both of which he joined at their very early stages.

We chat about his switch from an engineering career to marketing, the importance of customer insight and social listening, and why brands need a paid and organic blend.

We also discuss what it’s like to start a new job during the pandemic, and some incredible personal branding tips and tricks to help transform your career.

This is without a doubt, one of the most valuable episodes I’ve recorded so far. So, without further ado, sit back, relax and enjoy this episode of I Shouldn’t Say This, But.