On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Mil to break down the latest headlines from social. This time that includes: an update on TikTok US, LinkedIn’s new video features for desktop users, and YouTube’s latest partnership to get you posting Shorts. 

Chelsea and Mil also cover two updates from Instagram, including the platform’s CapCut clone and some changes to the grid. Finally, they break down how Meta’s fact checking program, set to launch next month, will work. 

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Football clubs’ social output is a different ball game to traditional B2C brands. As one of the world’s most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City’s head of social media and international content, Paul Handler, tells us what makes their fans tick and how their strategy facilitates that. Expect to learn how to convert passion into engagement, why leveraging your content archive is crucial, and how to proactively keep a reactive mindset.   

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].  

On a special episode of Social in Six, Mil and our creative director Jake are talking all about TikTok’s imminent ban in the US. They cover everything that’s happened so far, what the short- and long-term impacts of a nationwide ban would be, and what that could mean for the future of social. Plus, they’re ensuring your social strategy is prepared for every possible scenario come Monday with some actionable advice for brands.

Download our free fact guide for brands here: https://www.socialchain.com/social-minds/industry/the-tiktok-us-ban-everything-you-need-to-know/    

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Pinterest Predicts is the not-yet-trending report that fuels brands and marketers’ plans - and consumers’ wildest imaginations – every year. And, every year, we sit down with Pinterest’s director of marketing for Europe, Louise Richardson, to learn how these trends to be will shape what we wear, eat, dress, decorate with, plan, drive, and experience throughout the next 12 months. No matter your job title, no matter your brand’s category, no matter your personal passions – this report is a non-negotiable for you to sink your teeth into. If you want to start and stay ahead of the curve, that is. 

You can find Pinterest Predicts 2025 here: https://business.pinterest.com/en-gb/pinterest-predicts/ 

And access and track Pinterest’s wealth of search data and insights all year round right here: https://trends.pinterest.com/

On this episode of Social in Six, Mil and Eve cover two updates from Instagram: a Trials update for Reels, and its latest new features for Broadcast Channels. They also discuss what Australia’s social media ban means for brands, how TikTok is allegedly hoping to boost shopping with TikTok Mini apps, and YouTube’s latest slate of updates to facilitate brand and creator partnerships on platform with BrandConnect. Finally, they cover an ads update from Meta that gives your Traffic campaigns increased flexibility.

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn’t shy to embrace its intimidating reputation, how they approach local vs global social, and how social is just one piece of a much larger marketing plan.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].

On this episode of Social in Six, Mil and our associate creator director Emma break down two updates from Instagram, including mythbusting on sponsored content and the news that the platform shows less popular videos in lower quality. Elsewhere, TikTok is tinkering with a new shopping integration, and LinkedIn has some tips to get you optimising for mobile. Plus, YouTube wants to make it easier for you to partner with Shorts creators, and finally, microblogging platforms Bluesky and Threads have seen an uptick in usership following the US election.

Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].

Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.  

Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021.  

Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIVE stage to prepare your brand for the future of social commerce.  

Click below to watch the full session with insights including: 

• How to diversify your digital footprint cost-effectively through testing 
• Why listing your products on TikTok could be enough to get you started 
• The benefits of letting influencers work across your sale funnel

Download our key takeaways report from SocialMinds LIVE now.

The creator economy is barely twenty years old,
but already, it’s dramatically changed the social landscape for brands and marketers. Audiences crave real life, not challenge videos; excessive gifting is seen as out of touch, not aspirational; and TikTok has levelled the playing field by making creators
out of everyday people sharing their stories. But if there’s one thing creators know how to do, it’s adapt. Creators are testing and learning, leaning into new content formats and features, and even building empires of their own. And old-school influencers
who made a name for themselves on YouTube have diversified their platforms and income streams as their audiences have grown with them.

Play back the live podcast now and find out Nat and Amelia's tips for how brands, like creators, can thrive on social amid constant change.

Expect to learn:

• Whether platforms or creators dictate the changes we see on social
• How to balance staying up to date with trends with creating a sustainable content strategy 
• Why your brand should be partnering with creators across every social platform 

Download our key takeaways report from SocialMinds LIVE now.

This year marks 20 years since Facebook was founded. It's also the year SocialChain celebrated its tenth birthday and welcomed its new CEO Jacinta Faul. Talk about milestone moments.

One month into her role, there was no better time for Jacinta to sit down with our CMO Hannah Baker to look back on the past ten years - and pull out some predictions for the future - than at SocialMinds LIVE.

For our second Mini Cini session at SocialMinds LIVE: Future Casting Social’s Next 20, Jacinta sat down in conversation with our CMO Hannah Baker to give social marketers insight into what the future holds. 

Watch the session back now to find out:

• What Jacinta’s learnt from over a decade working at the front lines of digital
• Why Gen Z talent are the “Swiss Army knives” of our marketing teams
• What marketers need to do right now to stay ahead next year

Download our key takeaways report from SocialMinds LIVE now.