Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding ‘Reddit’ to the end of every search term, making the brand name the 6th most-Googled term in the US.

In this episode with Hannah Walker, Reddit’s Head of Mid-Market for the UK, we find out why platforms are leaning on AI to elevate their search offerings, how brands can benefit from Reddit’s curious community through both paid and organic, and what their behaviour tells us about what Redditors want from the brands they buy from.

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