S4 Ep38 TONI BRANSON of STYLE IS FREEDOM: on how and why Toni and Alex Branson opened a thrift store in Brooklyn during the pandemic as a pivot for both of their businesses.
Listen and subscribe on: iTunes | Spotify | Stitcher | Google Play | or wherever you get your podcasts! Please rate & review the show so more vintage lovers find this community.
Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you’ll want to go thrifting with. Find the show on Twitter at @PreLovedPod and follow @emilymstochl and #PreLovedPod for updates on future episodes.
JOIN THE PATREON COMMUNITY: https://www.patreon.com/prelovedpod
This episode of Pre-Loved Podcast is sponsored by Depop. Depop Depop is a fashion marketplace with over 18 million users (including me, and many of you) in 147 countries who are all about rare, reworked, vintage, thrifted, secondhand, and sustainable fashion. If you’re looking for a way to update your wardrobe that’s better for your wallet and the planet, download Depop, or head over to Depop.com to shop and discover unique fashion from all over the world.
Pre-Loved Podcast: Toni Branson of Style is Freedom
Okay, let’s talk about today’s guest because this is a really unique story. Something very 2020 for sure. So today I’m speaking with Toni Branson. Toni is a streetwear fashion designer who is skilled with embroidery, and has been working in the fashion space at their brand Style is Freedom for about a decade. But in June 2020, Toni and her wife Alex Branson opened a thrift store in Brooklyn as a business pivot due to COVID.
That’s because Alex had just realized her dream of opening a musical education studio for babies and toddlers in Brooklyn, which is called Lavender Blues. Like, just realized this dream. They raised $10k for the down payment on the studio in January, and things started off great in February, but then as you know on March 13th, Alex and the rest of the world had to close up due to COVID. With fears of losing the studio she dreamed of and worked for, Alex and Toni pivoted to opening the thrift store.
This is a really cool story of two entrepreneurs working in the second-hand space to make both their dreams happen. I think you’re gonna love it. Thanks for listening, let’s dive right in!
All the Episode Links:
* JOIN THE PATREON COMMUNITY and get the Pre-Loved Podcast News Flash: https://www.patreon.com/prelovedpod
**For more good stuff every week be sure you get our newsletter! It’s called The French Press and you can sign up here.
*** Pre-Loved Podcast stickers are on sale now! PayPal me $4.00 USD at this link, or to @Emily-Stochl on Venmo and provide your address, and I will ship you a sticker anywhere in the world!
You can also use the link paypal.me/prelovedpod or Venmo @Emily-Stochl to send a donation in support of the show. Please know that I am always grateful for your support monetary or otherwise, but especially thankful if you are able and want to help float along the show in this way during uncertain times.
****Our Depop shop is @prelovedpod if you want to find some vintage gems and support the show.
Pre-Loved Podcast is created by Emily Stochl. Follow me on Instagram, Twitter, and the Brume & Daisy blog.
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By Emily Stochl
4.8
141141 ratings
S4 Ep38 TONI BRANSON of STYLE IS FREEDOM: on how and why Toni and Alex Branson opened a thrift store in Brooklyn during the pandemic as a pivot for both of their businesses.
Listen and subscribe on: iTunes | Spotify | Stitcher | Google Play | or wherever you get your podcasts! Please rate & review the show so more vintage lovers find this community.
Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you’ll want to go thrifting with. Find the show on Twitter at @PreLovedPod and follow @emilymstochl and #PreLovedPod for updates on future episodes.
JOIN THE PATREON COMMUNITY: https://www.patreon.com/prelovedpod
This episode of Pre-Loved Podcast is sponsored by Depop. Depop Depop is a fashion marketplace with over 18 million users (including me, and many of you) in 147 countries who are all about rare, reworked, vintage, thrifted, secondhand, and sustainable fashion. If you’re looking for a way to update your wardrobe that’s better for your wallet and the planet, download Depop, or head over to Depop.com to shop and discover unique fashion from all over the world.
Pre-Loved Podcast: Toni Branson of Style is Freedom
Okay, let’s talk about today’s guest because this is a really unique story. Something very 2020 for sure. So today I’m speaking with Toni Branson. Toni is a streetwear fashion designer who is skilled with embroidery, and has been working in the fashion space at their brand Style is Freedom for about a decade. But in June 2020, Toni and her wife Alex Branson opened a thrift store in Brooklyn as a business pivot due to COVID.
That’s because Alex had just realized her dream of opening a musical education studio for babies and toddlers in Brooklyn, which is called Lavender Blues. Like, just realized this dream. They raised $10k for the down payment on the studio in January, and things started off great in February, but then as you know on March 13th, Alex and the rest of the world had to close up due to COVID. With fears of losing the studio she dreamed of and worked for, Alex and Toni pivoted to opening the thrift store.
This is a really cool story of two entrepreneurs working in the second-hand space to make both their dreams happen. I think you’re gonna love it. Thanks for listening, let’s dive right in!
All the Episode Links:
* JOIN THE PATREON COMMUNITY and get the Pre-Loved Podcast News Flash: https://www.patreon.com/prelovedpod
**For more good stuff every week be sure you get our newsletter! It’s called The French Press and you can sign up here.
*** Pre-Loved Podcast stickers are on sale now! PayPal me $4.00 USD at this link, or to @Emily-Stochl on Venmo and provide your address, and I will ship you a sticker anywhere in the world!
You can also use the link paypal.me/prelovedpod or Venmo @Emily-Stochl to send a donation in support of the show. Please know that I am always grateful for your support monetary or otherwise, but especially thankful if you are able and want to help float along the show in this way during uncertain times.
****Our Depop shop is @prelovedpod if you want to find some vintage gems and support the show.
Pre-Loved Podcast is created by Emily Stochl. Follow me on Instagram, Twitter, and the Brume & Daisy blog.
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