In this episode, Keith and James interview Table Group’s Jeff Gibson, one of the original consultants. They dive deep on the discipline of being focused, exploring the concept of a Thematic Goal (Rally Cry): why a thematic goal is necessary, how it can unlock the performance of your team and how a good thematic goal can even help overcome burnout. We discuss the concept of OKRs, a common methodology used today, and compare/contrast them with Thematic Goals.