Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.

In this episode, we discuss:

- The importance of authenticity online 

- Why we are all influencers 

- What we can learn from the way young people use social media 

- The importance of leading with your values

- Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own

- The way social media is driving transparency in the real world

Natalie:

https://www.instagram.com/nattiw1/?hl=en

https://www.linkedin.com/in/nataliealisonwills/

Me:

https://instagram.com/katyleeson?utm_medium=copy_link

https://www.linkedin.com/in/katy-leeson-39931a53

https://twitter.com/katyleeson?s=21