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Jason “Wally” Waldron is the founder and CEO of Exitology, a company dedicated to helping custom manufacturers, industrial services, and supply chain firms scale their businesses rapidly and exit with maximum value—on their own terms. With nearly two decades of experience advising business owners and engineering-driven teams, Wally specializes in accelerating company growth—up to 33% per year—and unlocking $10M+ in trapped business value in as little as three years.

He’s not just talking theory. Wally’s background in marketing strategy, business development, and organizational systems spans work as a fractional CMO, partner in marketing and equity firms, and years of hands-on growth consulting. His methodology blends actionable frameworks with a deep understanding of the unique needs of technical founders and engineering-driven companies.

In his book, Exitology: Unlock Your Profits, Unlock Your Potential, Wally outlines how business owners can break free from the day-to-day grind, regain their time, and create companies that grow without them. Whether owners are looking to sell, hand down the business as a legacy, or simply step away with confidence, Exitology provides the playbook.

Wally’s mission is to help founders create both financial freedom and personal fulfillment—without compromising their engineering integrity. He currently works with $10M to $200M privately owned firms in sectors like custom manufacturing, commercial construction, and industrial services, and has built a reputation for helping leaders transition from “success” to “significance.”

Connect with Wally on LinkedIn: https://www.linkedin.com/in/wallywaldron/

Visit the Exitology website: https://exitology.com/

 

Aaron Moncur, host

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us