Pre-Loved Podcast with Emily Stochl

S7 Ep6 DRESSCUE: a rent-a-rack consignment store based on a concept the founder, Kati Kanerva, grew up with in Finland - on sustainable fashion and recycling your clothing within your community.

Listen Later

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Kati, the founder of Dresscue, a rent-a-rack secondhand store in Los Angeles. Kati is originally from Finland, where the rent-a-rack concept is from – and you get to hear all about its origins on today's show.

Rent-a-rack basically means that anyone can rent a rack from Dresscue and sell their preloved clothing. This rent-a-rack concept is something Kati grew up with and as she knew it was a great way to recycle the clothes you don't wear anymore whilst making some extra money.

So chat about how she decided to bring the concept to Los Angeles, and all sorts of secondhand seller advice, so let's just dive right in!

DISCUSSED IN THE EPISODE:

  • [2:40] Kati discusses becoming concerned with the climate crisis and interested in sustainable fashion.
  • [4:40] About the rent-a-rack concept, which started in Finland in the 1980s.
  • [12:05] Her surprise that the rent-a-rack concept didn't exist in LA when she moved there, despite a great vintage fashion scene.
  • [13:44] How the rent-a-rack model works at Dresscue
  • [20:45] Tips to make the most money out of your consignment period.
  • [29:10] Working with influencers to get the word out about your new brand.
  • [32:32] Finding a like-minded community of people interested in sustainability through the store.
  • [36:40] Her plans to spread the rent-a-rack concept, to make it a household concept in the US like it is in Finland.
  • [38:40] Kati's minimalistic style and sustainable approach to clothing ownership.

EPISODE MENTIONS:

  • Dresscue
  • @dresscue.la
  • Relove in Helsinki
  • Maanantai Market in Helsinki
  • Siisti Kirppis in Helsinki
  • Preloved market in Adelaide

LET'S CONNECT:

  • 📸Instagram: @emilymstochl
  • 🐦Twitter: @emilymstochl
  • 🎥TikTok: @emilymstochl
  • 📧 Substack: https://prelovedpod.substack.com/
  • 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

  • Patty Weber
  • Beverley Docherty of Wolfe Pack Vintage
  • Danny of Galaxy Live
  • Kathy Brand
  • Lucero Buendia
  • Tricia Zelazny
  • Leslie V.
  • Lisa of Queenie & Pearl
  • Trudy
...more
View all episodesView all episodes
Download on the App Store
Pre-Loved Podcast with Emily StochlBy Emily Stochl
  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

141 ratings

More shows like Pre-Loved Podcast with Emily Stochl

View all
The Simple Sophisticate - Intelligent Living Paired with Signature Style by Shannon Ables

The Simple Sophisticate - Intelligent Living Paired with Signature Style

885 Listeners

Getting Better with Jonathan Van Ness by Sony Music Entertainment / Jonathan Van Ness

Getting Better with Jonathan Van Ness

19,072 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,065 Listeners

Second Life by Second Life

Second Life

2,857 Listeners

Frugal Friends Podcast by Jen Smith & Jill Sirianni | Backyard Ventures

Frugal Friends Podcast

1,225 Listeners

Millennial Minimalists by Kelly & Lauren

Millennial Minimalists

318 Listeners

Minimal-ish: Minimalism, Intentional Living, Motherhood by Cloud10

Minimal-ish: Minimalism, Intentional Living, Motherhood

1,000 Listeners

Let's Get Dressed by Liv Perez

Let's Get Dressed

276 Listeners

The Everyday Style School by Jennifer Mackey Mary

The Everyday Style School

533 Listeners

Dear Alice | Interior Design by Alice Lane

Dear Alice | Interior Design

1,509 Listeners

A Beautiful Mess Podcast by Elsie Larson and Emma Chapman

A Beautiful Mess Podcast

2,110 Listeners

The Who What Wear Podcast by Who What Wear

The Who What Wear Podcast

99 Listeners

HER Style Podcast | Shopping, Color Palettes, Fashion, Wardrobe, Outfits, Clothing by Heather Riggs - Stylist, Image Consultant & Color Analyst for Women

HER Style Podcast | Shopping, Color Palettes, Fashion, Wardrobe, Outfits, Clothing

169 Listeners

My So-Called Midlife with Reshma Saujani by Lemonada Media

My So-Called Midlife with Reshma Saujani

149 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

10,488 Listeners