Pre-Loved Podcast with Emily Stochl

S7 Ep910 GIRL OF THE EARTH: upcycler, Ruby - on growing up to antique-dealer parents in New York, concerns about deadstock, and starting her own brand with post-consumer vintage fabrics.

Listen Later

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you'll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today's show is with Ruby, founder of Girl of the Earth, an NYC-based upcycled brand made from vintage-fabric-remnants dating from 1940-1999.

Ruby grew up to antique-dealer parents in New York City, so she's been in the vintage world since day-one. After graduating with a Master's Degree in Entrepreneurship from London College of Fashion, where she wrote her dissertation on fast fashion, and the industry's detrimental use of deadstock, she went on to start her own brand made from post-consumer vintage fabrics.

We talk about her commitment to few-of-a-kind styles, the beautiful kitsch of vintage fabrics, and the complexities of the fabric food chain, if you will.

DISCUSSED IN THE EPISODE:

  • [2:24] Growing up with antique-dealer parents in New York City, and spending her afternoons at her mom's vintage shops in SoHo.
  • [7:47] Ruby goes to college in London and starts to work in the industry at Jaeger, a British heritage fashion brand, in their fashion archives.
  • [9:55] How Ruby landed on upcycling, amidst all the options and potential routes of the vintage and sustainable fashion industry.
  • [11:26] On the complex reality of "deadstock" in the fabric and fashion supply chain.
  • [18:20] Sourcing the first pieces of vintage fabric for her upcycling brand.
  • [19:44] What makes vintage fabric so special.
  • [26:20] The passion that's needed to run your own fashion brand.
  • [28:03] On personal style, and how we can be inspired by trends and also avoid micro-trends.
  • [35:50] Ruby is working on an exciting new project with her mom, who now sells vintage jewelry, particularly unique diamonds.

EPISODE MENTIONS:

  • Girl of the Earth
  • @girloftheearth
  • The Jaeger: a British heritage brand
  • Beacon's Closet
  • Girl of the Earth's Patreon
  • @chelseagirl.nyc

LET'S CONNECT:

  • 📾Instagram: @emilymstochl
  • 🐩Twitter: @emilymstochl
  • đŸŽ„TikTok: @emilymstochl
  • 📧 Substack: https://prelovedpod.substack.com/
  • 🎧Patreon: https://www.patreon.com/prelovedpod

SPECIAL THANKS:

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

  • Patty Weber
  • Beverley Docherty of Wolfe Pack Vintage
  • Danny of Galaxy Live
  • Kathy Brand
  • Lucero Buendia
  • Tricia Zelazny
  • Leslie V.
  • Lisa of Queenie & Pearl
  • Trudy

...more
View all episodesView all episodes
Download on the App Store
Pre-Loved Podcast with Emily StochlBy Emily Stochl
  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

141 ratings

More shows like Pre-Loved Podcast with Emily Stochl

View all
The Simple Sophisticate - Intelligent Living Paired with Signature Style by Shannon Ables

The Simple Sophisticate - Intelligent Living Paired with Signature Style

885 Listeners

Getting Better with Jonathan Van Ness by Sony Music Entertainment / Jonathan Van Ness

Getting Better with Jonathan Van Ness

19,072 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,065 Listeners

Second Life by Second Life

Second Life

2,857 Listeners

Frugal Friends Podcast by Jen Smith & Jill Sirianni | Backyard Ventures

Frugal Friends Podcast

1,225 Listeners

Millennial Minimalists by Kelly & Lauren

Millennial Minimalists

318 Listeners

Minimal-ish: Minimalism, Intentional Living, Motherhood by Cloud10

Minimal-ish: Minimalism, Intentional Living, Motherhood

1,000 Listeners

Let's Get Dressed by Liv Perez

Let's Get Dressed

276 Listeners

The Everyday Style School by Jennifer Mackey Mary

The Everyday Style School

533 Listeners

Dear Alice | Interior Design by Alice Lane

Dear Alice | Interior Design

1,509 Listeners

A Beautiful Mess Podcast by Elsie Larson and Emma Chapman

A Beautiful Mess Podcast

2,110 Listeners

The Who What Wear Podcast by Who What Wear

The Who What Wear Podcast

99 Listeners

HER Style Podcast | Shopping, Color Palettes, Fashion, Wardrobe, Outfits, Clothing by Heather Riggs - Stylist, Image Consultant & Color Analyst for Women

HER Style Podcast | Shopping, Color Palettes, Fashion, Wardrobe, Outfits, Clothing

169 Listeners

My So-Called Midlife with Reshma Saujani by Lemonada Media

My So-Called Midlife with Reshma Saujani

149 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

10,488 Listeners