October 27, 2025

S9 Ep33 CALL ME THE BREEZE: Tara Rowe - on building a vintage wedding dress business from a haunted 1870s mansion in rural South Australia.

49 minutes

On today's show, we're chatting with Tara, of Call Me the Breeze – where she's best known for curating and restoring vintage wedding dresses. Tara lives in rural South Australia on an off-the-grid farm with no neighbors for miles.

Last year, Tara made a huge pivot – closing her decade-old multi-brand brick-and-mortar shop to lean into her love for vintage and antique fashion. It all started when she acquired a massive collection, which included suitcases of antique bridal and lingerie, the works. Now Tara operates an online vintage studio business out of a haunted (!!) heritage mansion from the 1870s, shooting her finds in the wedding chapel.

In this episode, Tara shares about the viral TikTok video that got 13 million views and put her vintage bridal business on the map, how she sources vintage in rural areas (where collections sit untapped for decades!), and how she manifested her current career back in high school with a business project.

It's a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

[7:19] Tara sourced some of her earliest pieces for styling jobs from eBay.
[9:00] She manifested her current resale career back in high school with a business class project.
[10:04] Moving to a small, rural town in South Australia.
[11:30] She opened a multi-brand brick-and-mortar shop, which she ran for 10 years.
[15:57] After a massive collection acquisition, Tara rented a room in a heritage mansion from the 1870s, and dove right into starting the vintage business.
[19:45] How living remotely gives her access to untapped collections from rural areas where people have space to store things for decades.
[24:00] How vintage bridal became a focus for Call Me the Breeze.
[24:56] The viral video (13 million views!) showing her friend's wedding dress restoration process.
[29:34] Her social media strategy
[32:58] How to clean and restore vintage wedding dresses
[35:25] Popular styles in vintage bridal in 2025.
[41:34] Her most memorable finds, including two Issey Miyake apron dresses for $12 each.

EPISODE MENTIONS:

Call Me the Breeze
@callmethebreeze on IG
@callmethebreeze on TikTok
Viral wedding dress restoration
Lucy Williams
Issey Miyake found at a thrift store
80s dress that inspired Tom Ford for Gucci?
Romance Was Born
Collette Dinnigan
Catherine Rayner
Sarah O'Hare
Love Well Sourced

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🐦Threads: @emilymstochl
🎥TikTok: @emilymstochl
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By Emily Stochl

4.8

141141 ratings

October 27, 2025

S9 Ep33 CALL ME THE BREEZE: Tara Rowe - on building a vintage wedding dress business from a haunted 1870s mansion in rural South Australia.

49 minutes

It's a really fun one – let's dive right in!

DISCUSSED IN THE EPISODE:

[7:19] Tara sourced some of her earliest pieces for styling jobs from eBay.
[9:00] She manifested her current resale career back in high school with a business class project.
[10:04] Moving to a small, rural town in South Australia.
[11:30] She opened a multi-brand brick-and-mortar shop, which she ran for 10 years.
[15:57] After a massive collection acquisition, Tara rented a room in a heritage mansion from the 1870s, and dove right into starting the vintage business.
[19:45] How living remotely gives her access to untapped collections from rural areas where people have space to store things for decades.
[24:00] How vintage bridal became a focus for Call Me the Breeze.
[24:56] The viral video (13 million views!) showing her friend's wedding dress restoration process.
[29:34] Her social media strategy
[32:58] How to clean and restore vintage wedding dresses
[35:25] Popular styles in vintage bridal in 2025.
[41:34] Her most memorable finds, including two Issey Miyake apron dresses for $12 each.