In this episode, Todd Conklin delves into a unique phenomenon propelling safety regulations globally. Discussing the intriguing concept of 'sticky', an acronym for 'stuff that kills you', Todd highlights how this approach has impacted organizations and reinvigorated safety dialogues.

In a world where perfect conditions, processes, or people are not guaranteed, the 'STKY' approach encourages identifying the highest risks involved in a task. However, Todd emphasizes that the magic lies not in the identification but in the follow-up questions.

Upon identification of the 'sticky'—the deadliest risk, one ought to ask: 'When that bad thing happens, what keeps us safe?'. This paves the way to identify the essential controls for failing safely. The value of 'STKY' begins to shine through with the critical evaluation of existing safety measures.

In conclusion, Todd points out that the power of 'STKY' lies in the subsequent questions: 'What will kill you?', 'When it happens, what keeps you safe?', and 'Is that enough?'. He advocates for the need to keep learning, to be kind to each other, and above all, to ensure safety at all times.