LinkedIn content still sucks.  That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening. And the best way to take advantage of this?  Be funny. In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole… And you can fill that hole with comedy.  (Note: This also works for parental-affection-shaped holes, but that’s beyond the scope of this episode.) James covered: Why LinkedIn’s dearth of content is good news for you Why those who can’t teach need to be funny Why brands need to stop chasing influencers and create their own content-following You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.