This is episode 752.

Read the complete trascription on the Sales Game Changer Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Olivia Lynch, leader of the Salesforce Women’s Network (SWN).

IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales Leadership series of the Sales Game Changers Podcast.

Find Olivia on LinkedIn.

OLIVIA’S TIP: “It’s not bragging if it’s true. You did the thing. What’s the problem in sharing?”

This is episode 751.

Read the complete transcription on the Sales Game Changers Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Beth McGrath, Global Industry Leader for Government and Public Services (GPS) at Deloitte. Beth will receive the Institute for Excellence in Sales (IES) Women in Sales Leadership Award at the 15th Annual Award event on May 1.

IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast.

Find Beth on LinkedIn.

BETH’S TIP: “The network is the thing that gets stuff done, in government, outside of government, within industry, between industry and government, nation to nation. The strength of your network is incredibly important. You never stop building your network because you just never know when you’re going to need somebody for something. That to me is something you can work on every day and at any stage in your career, or even post first career into second career, into third career. It’s the network that will help you both personally and professionally and also you can contribute to others.”

This is episode 750.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with social selling guru Jamie Shanks.

Find Jamie on LinkedIn.

JAMIE’S TIP:  “You just have to be willing to hear no. A no is fine. A no is like a maybe later, but you can’t be afraid of it.”

This is episode 749.

Read the complete transcript on the Sales Game Changers Podcast website.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Joe Swope, author of “The Creativity Algorithm,” and Desmond Richelsen, VP of Sales at AMES, Inc.

JOE’S TIP: “One specific thing someone should do is every day carve out a couple minutes, ask yourself why, when, and how is your next good idea, your transformative idea that will get you over that brick wall? How is it going to happen? What are you doing to invite it? Because that’s probably the most important thing in your sales practice, is your own mind.”

DESMOND’S TIP: “Make sure that you are being the best that you can be, and that will allow everybody else to follow you in the right direction.”

This is episode 748.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with Jon Jumento, Sales Director, Aerospace and Defense at Juniper.

Find Jon on LinkedIn.

JON'S TIP:  "In complex B2B and B2G sales, your product isn’t your only differentiator—your account team is. It’s how you show up, how you execute, and how you take care of your customer that sets you apart.”

This is episode 747.

Read the complete transcription on the Sales Game Changers Podcast website.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with Kurt Greening, EVP of Sales and Marketing at Securis.

Find Kurt on LinkedIn.

KURT'S TIP:  "The idea is, ‘Hey, I hear you. Love to help you, but I need to collaborate with you to understand what you’re trying to accomplish, and I’ll put that together as a document that I’ll use to justify why we give you what you need."

This is episode 746.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Chris Westfall, author of "The New Elevator Pitch."

Find Chris on LinkedIn.

CHRIS’ TIP:  ““Preparation is important, but presence is priceless. You can rehearse your message, polish your pitch, and script every word—but if you’re not fully present in the moment, truly listening, and tuned in to the needs and emotions of your audience, you’ll miss the connection that really drives trust and action. Presence is what transforms information into influence.”

This is episode 745.

Read the complete transcription on the Sales Game Changers Podcast here.

Get your tickets to the 15th Annual IES Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Marketing and Sales leaders Suzanne Behrens and Amir Capriles from Granicus.

Find Suzanne on LinkedIn. Find Amir on LinkedIn.

SUZANNE’S TIP: ““Content must differentiate and influence. Buyers are smarter and more selective, so we need to deliver real value through every interaction.”

AMIR’S TIP: “The best sales reps run their territory like a CEO runs a business. They plan, they execute, and they lead with differentiated value.”

This is episode 744.

Read the complete transcript on the Sales Game Changers Podcast website.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Find out more about the 15th Annual Sales Excellence Awards here.

Today’s show featured an interview with Bryan Jenkins, Vice President of Sales,  RunSignup.

BRYAN’S TIP: “Just because someone says no doesn’t mean it’s over. In our world, ‘no’ usually means ‘not today.’ Great reps circle back, stay patient, and win when the time is right.”

This is episode 743.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode! 

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured an interview with Faheem Moosa, founder of Consulting Leap.

Find Russ on LinkedIn.

RUSS’ TIP:  “That phrase, ‘If the pressman doesn’t like it, it ain’t going to work,’ has stayed with me since the 1990s, and it still applies to every sales situation I’ve been in. No matter how senior the buyer is, I’ve learned that the people actually using your product—the ones with their hands on it—are the ones who make or break the deal.”

✅ The real influencers aren’t always at the top. End users—like press operators, admins, or engineers—can make or break a deal based on their experience with your product.

✅ Get the ground truth before the boardroom pitch. Talking to the people who actually use the technology uncovers insights and blockers that execs and procurement might not even be aware of.

✅ Relationships still matter—especially with users. Building trust with everyday users can uncover deal-closing intel and build lasting loyalty beyond just the contract signers.