Episode Title: Sales Psychology with Helena Wong

Guest: Helena Wong, Helena Wong Photography, San Francisco Bay Area

We Discuss:

• Why sales psychology matters even if you think you’re “not a sales person”

• How Helena took her tech sales background and used it to 4x her photography business

• The real way to build a client avatar that actually helps you book aligned clients

• How to understand buyer behavior and money stories in different demographics

• Marketing choices that prime your clients to see themselves in your work

• The psychology behind anchoring numbers, price presentation, and custom proposals

• How to guide a sales call without talking the whole time

• Why your brand needs three defining words and how this shapes what you post

• What it really looks like to raise your prices and move into a new market

• How to get clients saying yes long before you ever talk about pricing

• Mindset and emotional resilience when you’re transitioning to a new level in business

• Why showing your actual personality is the non negotiable piece that makes sales easier

TLDR:
Today’s episode digs into the psychology behind why people buy and how to use that to create a smoother, more effective sales process. Helena shares exactly how she built her client avatar, how she primes clients for yes, why silence on sales calls matters, and how to position your pricing so people understand your value. This conversation is packed with practical, actionable advice for anyone ready to level up their sales skills and book more of the right clients.

Resources:

• Learn more about The Creative CEO coaching program: https://helenawongphotography.com/education

• Follow Helena on Instagram: @helenawongphotography

• Listen to her podcast Under the Veil