I had the privilege to interview Ace The Gram to discuss Lead Generation for Instagram.
Here is an overview of our discussion:
Generate Leads on Instagram Step #1 - Optimize Your Profile - (6:30 mins)
1. Optimize that bold lettering under
2. Consistent picture across all platforms
3. Feed posts and stories - ALWAYS ADD VALUE - instant snapshot into what you offer - Does your content speak a 1000 words, as to what you offer.
4. Value comes in many forms - i
1. Content has two tiers - Attract & Sell
2. “People are only interested in what you can do for them”
3. Jab - Jab - Jab - Right Hook
Generate Leads on Instagram Step #2 - Value First Content ( 11:30)
1. Value can come in various forms
- If you’re a designer aesthetic is your value. If your providing value through humor. Education in the form of value. Value comes in lots of different forms.
Generate Leads on Instagram Step #3 - What do your customers really want? (14 mins)
1. How discover pain points with their audience
- Listen to your customer - search hashtags and study your audience. - Directly ask your audience.
-Check out the Answerthepublic.com & Quora.com (free app)
Generate Leads on Instagram Step #4 - “Dangle a Juicy Carrot” - 16:40
1. Incentives people with something they really want so they can then to give you their information and turn into a lead.
2. Do a free SurveyMonkey.com survey to get feedback from your niche
3. Check your Analytics!!
Generate Leads on Instagram Step #5 - Make it as easy as possible for people to claim your offer (21:13)
1. Ask for At Most 2 pieces of information. Statistics show the least about of “ask” in the opt-in, get the most conversion.
Generate Leads on Instagram BONUS - Now Go Hustle For Your IG to BE SEEN (24:02 mins)
1. Search Hashtags and connect with your target audience
2. Collaborations
3. Influence Marketing
4. Giveaways
Connect with Ace The Gram on IG
Ace the Gram Podcast
Jay Reeve + Ace The Gram Episode #15
Connect with Shanelle on Instagram