Roofing Podcast: Hook Better Leads

Sales vs. Marketing + The 4 Levels of Competency (w/Aaron Santos)


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Are sales and marketing really the same thing? Or do they play completely different roles in a business? In this episode, we break down the key differences between sales and marketing, how they complement each other, and why understanding both is crucial for business success.

🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether you’re in sales, marketing, or any profession, this framework will help you level up!

Learn more about Aaron Santos at; https://roofcoach.net


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Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
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DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

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Roofing Podcast: Hook Better LeadsBy Tim Brown

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