Salon Goals with Lauren Lappin

In this week's episode Lauren shares 8 Proven Ways You Can Increase Profits in your Beauty Business in 2025, and as Lauren mentions in the episode "These aren't fun things" but they're essential for increasing business profits.

1. You need to be running a regular review (of the monies in and out) in your business. (04:00).
2. Examine your reports. "Don't go through business with blinders on" ~ Lauren Lappin. (08:45).
3. Review all your spending. Try to get a better deal on your utilities, your supplies, and your general Salon consumables. (13:00).
4. Raise Your Prices! (15:15).
5. Expand your retail range, and focus on building retail sales volume in your Salon. (18:30).
6. Focus on Add-ons & Upgrades. (19:50).
7. Optimise your Appointment Schedule to fill gaps. You want appointments to flow back-to-back. (22:00).
8. You need incentivise your Team to perform at their very best, and you need to keep finding creating ways to do so. (27:00).

Salon Goals February 2025.

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode Lauren discusses the Pros and Cons of Hiring Skilled vs Unskilled Staff for your Salon Business. No hiring decision is easy, but this episode should allow you to get some clarity about what you're gaining (and potentially what you're giving up) when hiring experienced vs inexperienced Team Members.

Hiring "Skilled" Staff (the Pros and Cons):

• Pro: Skilled Team Members are up-and-running much much quicker and making money for you from the start (08:45).

• Pro: Less training requirements to get a Skilled Hire working at a Professional Level (09:45).

• Pro: A Skilled Hire might bring some Clients with them to your Business (10:15).

• Con: Sometimes with advanced skills comes a big ego, and potentially bad habits that have been let go in the past (10:30).

• Con: The Skilled Hire might not be as skilled as you'd hoped they would be (12:15).

>> Always Do a Skills Test!! <<

Hiring "Unskilled" Staff (the Pros and Cons):

• Pro: Eager to learn and eager to please, with plenty of positive energy (13:30).

• Pro: Unskilled Hires can help out around the Salon while they build their Clientele (15:00).

• Pro: Due to the Business giving them their start and building their skills-base, Unskilled Hires tend to be more loyal and stay with your Salon for longer (15:45).

• Con: They're NOT making money from the start (16:30).

• Con: It can take longer to build Client Trust with Unskilled Hires (18:00).

• Con: Given that Unskilled Hires are generally younger, they can be immature at times, and may come with overly-involved and interfering Parent(s) (18:30).

Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

In this week's episode we discuss a very challenging question for Salon Owners: What Would Happen to Your Business if You Took a Month Off Work? Lauren also helps you answer the following, Have you built yourself a business, or a job?

If You Took a Month Off Work?

1. Would administration asks, Client communications, social media posts and general cleaning stop getting done while you're away? (03:45)
2. Would your regular stock control and ordering processes be maintained? (04:45)
3. Would the wages, banking and booking keeping get done? (06:00)
4. Have you built yourself a business, or a job? (07:30)
5. Building Client Trust in your Team so you can go away worry-free. (09:30)

Salon Goals February 2025.

Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode Lauren discusses the steps she's taken to help build her and her husband Owen's new Landscaping Business. This episode focusses on getting the Marketing, Promotional and Communication Assets right from the outset, and how it sets you up to succeed in the long-term, regardless of industry.

1. Finding the right business Name. (04:00)
2. Go Big or Go Home! (plus using ChatGPT to brainstorm potential names). (12:00)
3. Registering your business name, and domain names. (13:30)
4. Get a professional email address. (17:50)
5. Finding the perfect logo. (using Design Crowd). (18:45)
6. Sourcing options for the Formscape Outdoor Solutions logo. (24:15)
7. Instagram and Facebook Accounts. (plus using Facebook Groups to get Clients). (30:45)
8. Optimising domain names and email addresses for memorability and ease-of-use. (34:00)
9. Get a dedicated business phone. (37:30)
10. Using AI to help write blogs for the Formscape website. (40:00)

Follow the Formscape Journey: https://www.instagram.com/formscape_outdoor_solutions/

Rate and Review the Podcast in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Podcast in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode Lauren discusses 4 Reasons Why You Aren't Getting New Clients into your Salon.

1. Your Social Media Sucks! (02:00). In 2025 (and beyond) you simply have to care about the quality of your Social Media Content, on being consistent, personal, engaging, and original.
2. You Aren't Building Relationships with Your Clients (09:00). Studies show that the no.1 reason a Customer will leave a business is Perceived Indifference on the part of the Business.
3. You're Not Giving Your Clients an Incentive to Return (15:00).
4. Lack of Attention to Detail (18:00).

Forbes.com on the Perceived Indifference Study: https://www.forbes.com/sites/stanphelps/2015/08/16/losing-customers-over-poor-service-lessons-from-td-bank-big-ass-fans-on-overcoming-indifference/

Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode (part 2 of 2) Lauren is joined by the incredible Gabrielle Hill from The Lash House Newcastle and Lash Mami Pro. Lauren and Gab dig into hiring, mindset, time and self-management, and balancing all the priorities inside and outside of business.

• How does Gab manage all the competing priorities in her life? (And there's a lot!!). (06:45).

• Motivation is fleeting ~ Lauren Lappin. (10:30).

• The role of the Partner in employee success, and self-confidence. (11:45).

• What has been Gab's biggest struggle in Business? (13:00).

• Gabrielle's mindset change around Client Feedback. (14:20).

• What's one piece of advice that Gab would love to be able to go back and tell a younger version of herself? (16:00).

Listen to Part 1 with Gab here >> https://the-lash-business-lounge.captivate.fm/episode/ep-122-gabrielle-hill-on-starting-growing-the-lash-house-newcastle-moving-beyond-the-home-salon-risk-taking-and-client-retention-p1-2

Find Gabrielle Online.

1. https://www.instagram.com/gabriellehill/
2. https://www.instagram.com/thelashhousenewcastle/
3. https://www.instagram.com/lashmamipro/

Get 20% Off your first order from Lash Mami Pro. Use discount code LBL20 for 20% off your first order athttps://lashmamipro.com.au/

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

....

This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode (part 1 of 2) Lauren is joined by the amazing Gabrielle Hill from The Lash House Newcastle and Lash Mami Pro. This is part 1 of a 2-part deep dive into how Gabrielle started, adapted, expanded and grew The Lash House Newcastle.

• Gabrielle's Team and their commitment to Content Creation. (06:45).

• How did Gab get started in Beauty and Lashing? (09:25).

• From Townhouse to Granny Flat, and growing the Team. (13:30).

• Establishing a dedicated space for 'The Lash House Academy'. (18:00).

• Failure is not an option! (19:45)

• Lauren was packing orders by torch light in a storage shed. (23:00).

• Getting Clients to rebook is the key to Business Growth. (27:30).

Find Gabrielle Online.

1. https://www.instagram.com/gabriellehill/
2. https://www.instagram.com/thelashhousenewcastle/
3. https://www.instagram.com/lashmamipro/

Get 20% Off your first order from Lash Mami Pro. Use discount code LBL20 for 20% off your first order at https://lashmamipro.com.au/

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode Lauren shares several ways that she's taking care of herself (and by extension her Family and her Team) this December. Lauren asks the question: Are You Planning to Thrive, or Just Survive?

"We (as Business Owners) need to take care of ourselves and enjoy this time of year, too" ~ Lauren Lappin.

1. A focus on health at this time of year is key to making it through the silly season unscathed. (05:30). Massage, Chiropractic (where required), and Scheduled Exercise Sessions are an essential part of Lauren's plan for December.
2. Shopping and Meal Prep. (10:30).
3. Setting and Maintaining Boundaries, in particular around Start & Finish times. (11:55).
4. Scheduled Breaks, and actually taking them. (14:55)
5. Batch Creation of Content and Future Marketing Assets. (15:30)
6. Closing for the Break. (17:00).

Listen to 'Show Me Your Calendar, And I'll Show You Your Life' (Podcast Episode): https://player.captivate.fm/episode/5e4c513c-b039-416f-a293-4e0ca0856562

Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

Grow Your Beauty Biz: https://laurenlappin.com.au/private-coaching

In this week's episode Lauren answers a wide-ranging list of Listener Questions from a recent Instagram Poll. (If you have burning questions for your Salon Business and want to hear Lauren's take on them in a future episode of the Podcast - Follow Lauren on Instagram here https://www.instagram.com/laurenlappin_)

1. How do you manage the Family Schedule while running a business?
2. How early do you get to the Salon before your first Client is due to arrive? (07:00).
3. Boosted Posts, Campaigns, or both? Putting on a Team Member. Need more Clients. (10:30).
4. How much did you spend on your Home Gym, and was it worth it? (17:00).
5. How do you calculate your Salon Financials for Growth and Profit? (24:45).

Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

Want More Info on the Salon Boss Mastermind? DM 'MASTERMIND' to Lauren on Instagram https://www.instagram.com/laurenlappin_

In this week's episode Lauren asks a very big question: "If I was to look at your calendar right now, what would it tell me about your business and life in 12 months?"

1. The things that you are dedicating your time to right now, will dictate how your future is going to look. (02:15).
2. No time for business development = no chance for growth. (02:55).
3. "The definition of insanity is doing the same thing over and over again and expecting different results" ~ Albert Einstein. (03:55).
4. Change requires action. (07:30).
5. What does Lauren's calendar say about her priorities and goals? (10:45).
6. Podcast Recording/Prep and Content Creation is scheduled in. (11:50).
7. If you want to grow in 2025 you need to be scheduling in time for Marketing and Implementation, Content Creation and Posting that Content, Building Systems, Team Development and Training, Financial Accountability Sessions, and most importantly Reflection and Future Planning. (14:15).
8. "Nothing Changes if Nothing Changes" ~ Lauren Lappin. (18:30).

Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

....

This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24