Salon Goals with Lauren Lappin

In this week's episode Lauren shares an amazing conversation she had with Tylar from Unreal Artistry in Beaconsfield, Australia. Tylar got started in the Beauty Industry at the age of 15, and worked both in Australia and in Canada (in all different types of beauty businesses) before returning to Melbourne to establish her own Salon Business. Tylar is now known throughout the Industry for her unique and amazing Salon location, and her world class Client experience.

Tylar begins by sharing the journey of how she got started in Business, and then goes on to share just some of the ways that her Salon Goals experience has helped to change both her business and her lifestyle.

"You won't regret doing Salon Goals". ~ Tylar (Unreal Artistry, Melbourne)

Salon Golas Waitlist: https://www.laurenlappin.com.au/salon-goals-waitlist

• Unreal Artistry on Instagram: https://www.instagram.com/unreal.artistry

• Unreal Artistry Online: https://www.unrealartistry.com.au/

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group.

In this week's Q&A episode (part 3 of 3) Lauren tackles two very different but equally tough questions about Hiring, Team Management and Negotiation.

If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.

Listener Questions:

1. When is the right time to hire?
2. What do you do when a valued member of the Team has been offered a position by another Business, and the offer is very difficult to match? (09:00).

Listen to Episode #143 (4 Signs You're Ready to Hire): https://player.captivate.fm/episode/14481a85-7934-4e97-8d98-f96ecd5c7c29

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Get Timely: https://www.gettimely.com/?partner=laurenlappin

Use Code: LAURENL50 - for 50% off your first 3 months - offer for new customers only.

Disclosure: I may receive compensation from your actions through the Timely link above.

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate and Comment in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group.

In this week's Q&A episode (part 2 of 3) Lauren tackles several tough yet massively important Listener Questions from a recent Instagram Poll. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.

Listener Questions:

1. What do you have your Team do when Clients aren't booked in? What jobs do you get done in the gaps?
2. Do you use the Timely Points/Rewards system in Salon? (09:00).
3. Getting Clients to Rebook. (14:30).
4. Rebranding and Reinvention in the Beauty Industry - plus marketing a rebrand. (20:00).
5. Should I let go of a Team Member with Poor Retention? (30:00).

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Get Timely: https://www.gettimely.com/?partner=laurenlappin

Use Code: LAURENL50 - for 50% off your first 3 months - offer for new customers only.

Disclosure: I may receive compensation from your actions through the Timely link above.

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate and Comment in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group.

In this week's Q&A episode (part 1 of 3) Lauren tackles a list of fantastic Listener Questions from a recent Instagram Poll - with the bulk of the questions being focussed around Phone Usage in the Salon, Hiring, Social Media, and Growth.

If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.

1. Phone Usage in the Salon.
2. Social Media Content for new vs established Salon businesses. (07:30).
3. Hiring Skilled vs Unskilled Staff. (12:30).
4. Tips for Business Owners looking to grow their Business and build a Team. (19:30).
5. Dealing with Social Media Burnout and endlessly chasing trends. (21:00).

Listen to Ep. 127 - Hiring Skilled vs Unskilled Staff: https://player.captivate.fm/episode/d0e39f53-dbc4-41bc-b01c-6ec1436f0a29

Listen to Ep. 140 - The Truth About Burnout in the Beauty Industry: https://player.captivate.fm/episode/ce9c7d8a-b0a4-41a3-8548-4173522b6560

Listen to Ep. 141 - How to Stay Consistent with Your Salon Socials: https://player.captivate.fm/episode/42749bde-39de-4cd7-8b8f-9d09ae375a90

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate and Comment in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

Are you the bottleneck in your own Business? In this week's episode, Lauren discusses how to know if you are, and what to do about it.

"A bottleneck in business is any limiting factor (in a process) that slows the growth of your Business." ~ Lauren Lappin.

Some Examples of Salon Business Bottlenecks:

1. You have current and/or potential Clients waiting on you to confirm bookings and reply to DM's, calls, emails. (05:00).
2. Your Team needs to get approval on absolutely everything in the Salon. (06:20).
3. Content not getting posted unless you make it. (06:40).
4. You're the only person who can order stock properly, and it doesn't get done on time. (You're running out of essential supplies). (07:20).

5 Signs That You Might Be The Bottleneck in Your Own Business:

1. Are you involved in every single decision in the Salon? (10:00).
2. Are you avoiding delegating things, because you believe it's quicker/easier just to do it yourself? (11:00).
3. Are you the only one who knows exactly how everything works in your Business? (12:00).
4. Are you spending all of your time working IN your Business, and not ON it? (13:30).
5. Does your Team feel empowered to take initiative and do things on their own? (14:00).

How to Stop Being the Bottleneck in Your Business:

1. Do a Time Audit. Where and how are you spending your time? (21:00).
2. Create one simple system/procedure for a task you want to hand off. (25:45).
3. Start training and building trust with your Team. (29:00).
4. Schedule CEO Time each week. (30:00).

Listen to The Hidden Signs of Burnout in the Beauty Industry: https://player.captivate.fm/episode/ce9c7d8a-b0a4-41a3-8548-4173522b6560

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

Done-for-You Policy and Procedure Manual.

In this week's episode Lauren discusses the 4 Signs You're Ready to Hire, and what to do if you're not.

"The cost of waiting too long to hire, is that you might end up hiring out of desperation, and a desperate hire is often a bad hire." ~ Lauren Lappin.

4 Signs You're Ready to Hire:

1. Your client demand is outpacing your capacity. (07:30).
2. You're constantly working IN the business, not ON it. (10:55).
3. You've started the process of creating Systems and documenting Policies. (12:45).
4. You're mentally ready to let go. (17:30).

Lauren's 3 Biggest Hiring Tips:

1. Don't hire when you're desperate. (20:30).
2. Don't wait until you're burnt out (21:00).
3. Don't try and find a clone of you. (21:45).

Done-for-You Policy and Procedure Manual.

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode Lauren shares the 5 signs that you might be stuck in a Hobby Mindset, and that you might treating your Business like a hobby or side-hustle.

Lauren then goes on to share 5 proven ways to break out of The Hobby Mindset in your Beauty Business.

The 5 Signs That You're Stuck in The Hobby Mindset:

1. You don't know your numbers. (01:40).
2. Your prices haven't gone up in a really long time. (02:15).
3. You're available All The Time. (03:30).
4. You keep offering services that you don't enjoy doing and/or services that aren't profitable. (05:30).
5. You keep saying 'one day' and not taking action. (06:15).

How to Break Free from The Hobby Mindset in Business:

1. Decide that You're the Boss!! (07:45).
2. Review your Service Profitability. (09:30).
3. You need to create structure and boundaries. (Plan CEO-Time each week). (11:30).
4. You need to start being OK with letting people go. (14:45).
5. You need to Start before you feel ready. (17:30).

SALON GOALS: https://laurenlappin.com.au/salon-goals

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

In this week's episode Lauren discusses how you can stay consistent and effective with your Salon Socials, even when you're busy AF.

• How consistent social media marketing was crucial in Lauren growing multiple successful beauty businesses since 2014. (02:45).

• Getting to 5,000 Followers. (09:30).

• Don't put Content Creation last on your To-do list. (12:00).

• Put a time limit on your Content Creation block for the week. (14:00).

• We want Customers, not just Followers. (16:00).

• Staying consistent is paramount to your success. (19:00).

• Test and refine a weekly posting structure.

An example plug & play posting framework from Lauren. (21:00).

1. Monday: Educational post.
2. Tuesday: Showcase a transformation or a Before & After.
3. Wednesday: Post a Client testimonial or review.
4. Thursday: Personal connection post.
5. Friday: Bust a myth or share a useful clarification.

• Batch your content creation. (28:30).

• Use your Notes app. (29:15).

• Focus on the right metrics. (30:45).

• We want Local High-trust Followers. (31:30).

• Content Creation in the age of AI. (32:45).

• The InShot app for video editing. (35:00).

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode Lauren tackles an incredibly important (and complex) topic that impacts the majority of Beauty Industry Professional and Salon Owners at some point during their careers, burnout.

Lauren first covers the early warning signs of impending burnout (how to know it's coming), and she then goes on to share five proven ways to fight back and even overcome burnout in your beauty business.

The Early Warning Signs of Burnout in Your Business:

1. You start fantasising about scenarios that would force you into having time away from your Business. (06:00).
2. You might stop caring about the things you used to love. (07:30).
3. You're not adjusting your pricing to make work feel more worthwhile, and the investment you have in your work is slipping. (08:45).
4. You feel stuck on the Hamster Wheel of Lashing. (09:30).
5. You're going through the motions. You're not enjoying your business and work anymore. (10:00).

"Burnout often happens when you're so far off your why, it's not funny." ~ Lauren Lappin.

5 Steps to Coming Back from Burnout:

1. Look at your week. Where are you spending your time and energy? (15:30).
2. Audit your Services. Which services drain you, and which ones light you up? (17:45).
3. Raise your Prices. (19:00).
4. Start saying NO much more often. (20:00).
5. Do something the reignites your Passion. (21:40).

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24

https://www.instagram.com/laurenlappin_

In this week's episode Lauren discusses the good and the bad of trying to book a basic beauty service (online) while on a recent trip to Melbourne, Victoria, and spoiler alert, there was a lot of bad.

Lauren searched for, and found, 5 different Salons and attempted to book a service online with each of them, and for the most part she found the process frustrating and/or a complete waste of her time.

Is Your Online Booking Process Losing You Potential Clients?

• "I was struck by how hard it was to book in with 4-of-the-5 Salons online." ~ (03:30).

• "It was all too hard, so I just gave up." ~ (07:50).

• "People want easy! They don't want to put in extra effort just to book in with you." ~ (10:15).

• "I love it when I book online with a business that has streamlined processes (and payment options)." ~ (12:45).

• "Avoid potentially confusing and/or lingo-heavy service names on your online booking system." ~ (14:00).

• "Ask someone outside of the beauty industry to test your booking process for you and to give you feedback (good, bad, and otherwise)." ~ (16:15).

• "Your Booking Process should take 2-3 minutes without confusing, and the payment options should be as simple and as convenient as possible." ~ (18:00).

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24