Salon Goals: https://laurenlappin.com.au/salon-goals

In this week's episode Lauren discusses how you can stay consistent and effective with your Salon Socials, even when you're busy AF.

• How consistent social media marketing was crucial in Lauren growing multiple successful beauty businesses since 2014. (02:45).

• Getting to 5,000 Followers. (09:30).

• Don't put Content Creation last on your To-do list. (12:00).

• Put a time limit on your Content Creation block for the week. (14:00).

• We want Customers, not just Followers. (16:00).

• Staying consistent is paramount to your success. (19:00).

• Test and refine a weekly posting structure.

An example plug & play posting framework from Lauren. (21:00).

• Monday: Educational post.
• Tuesday: Showcase a transformation or a Before & After.
• Wednesday: Post a Client testimonial or review.
• Thursday: Personal connection post.
• Friday: Bust a myth or share a useful clarification.

• Batch your content creation. (28:30).

• Use your Notes app. (29:15).

• Focus on the right metrics. (30:45).

• We want Local High-trust Followers. (31:30).

• Content Creation in the age of AI. (32:45).

• The InShot app for video editing. (35:00).

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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24