In this episode of Add To Cart, I am lucky enough to be joined face to face by someone who actually knows what he’s doing in the great outdoors. Trust me, I’d be dead as soon as I hit the gravel road. Sam Schumann is the founder and director of outdoor adventure company Alton. An ex -tax and consulting professional, Sam developed the Alton brand in 2015 and now has over 50 SKU’s, a warehouse that’s bursting at the seams, distribution in Paddy Palin’s and the most god damn beautiful Instagram page you have ever seen. Make sure you check it out. It’s almost like meditation.  Today, we join Sam in the log cabin, which may or may not also be his warehouse here in Geebung, Brisbane. We dive into Sam’s journey from the confines of the office to the great outdoors. We get a sneak peek into the product innovation he is on the verge of getting to market and how his time as a perfume salesman helped him develop what he has today. 

Links from the episode:

Alton

Scotty’s Gone Walkabout

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• Why did you decide to start your own brand?
• How do you ensure a good relationship with your overseas manufacturers?
• What type of culture are you building at Alton? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your co-host: Sam Schumann from Alton

A self-confessed gear-junkie, Sam found his calling in 2015 with the birth of his business, Alton. Born at the intersection of his insatiable appetite for adventure and fascination with well-crafted outdoor gear, Alton has become Sam’s outlet for creating high-quality, minimalist products, designed for explorers looking to go lighter and go further.

You can contact Sam at LinkedIn

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