Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the Owner of American Cattlemen Media, and he sits down with Kevin Bennett, Owner of Sandrock Ranch Herefords. In this episode, Kevin and Gale will dive into the Sandrock Ranch Herefords 8th Annual Production Sale, held on April 12th, 2026, at 1PM CST, in Benton Wisconsin. 

Sandrock Ranch Herefords, based in Southwest Wisconsin, offers top-tier purebred Hereford Cattle. Specializing in genetics for strong, consistent performance, they held both registered and commercial producers improve their herds with quality cattle raised in diverse environments.

Kevin explains that their cattle must be sound, able to travel in the rougher country of the Fever River Valley and backed by strong maternal traits. What differentiates Sand Rock Ranch from many seedstock outfits is that they finish all their cattle on the ranch and ship them to Greater Omaha, placing heavy emphasis on carcass traits, grading, and yield. Customers have reported that cattle from Sand Rock Ranch routinely top local sale barns and perform exceptionally well at harvest.

The sale offering includes 48 yearling Hereford bulls and five age-advantaged 18‑month‑old bulls. After building a new bull feeding facility, the ranch has been able to track monthly weights and average daily gains on a high‑roughage ration, achieving impressive gains—some bulls exceeding four and even five pounds per day—without overfattening. Kevin discusses key sire lines such as the calving‑ease heifer bull Long Haul, the stout, moderate Bodybuilder calves that work well on dairy‑cross cows, and other high‑growth, carcass‑oriented sires.

Beyond the bulls, the sale features embryo packages from high‑marbling Churchill Cattle Company females bred to Haviland, four registered yearling Hereford heifers selected straight from the replacement pen to represent the cow herd, a set of in‑demand black baldy yearling heifers known for their performance and maternal quality, and a group of commercial Hereford yearling heifers.

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