In episode twenty of the Glow Journal podcast, host Gemma Watts sits down with Sarah Hamilton, co-founder of both Sand & Sky and Bellabox. 

Sarah and her twin sister Emily are serial entrepreneurs. They pair worked on a commerce assignment together in high school, which their parents then turned into a fully fledged business, and from there, their passion for startups was born. The year 2011 saw Sarah and Emily launch Bellabox, Australia’s first subscription beauty box, and through their subsequent deepdive into the beauty industry, the pair realised that there were very few beauty brands really celebrating all that is unique about Australian beauty. 

Sand & Sky was born in April 2017, with the brand’s now iconic Australian pink clay mask selling out 60,000 units within 12 weeks of launch. The brand has become, for lack of better terminology, Insta-famous, the mask itself is a true viral sensation, while Sarah and Emily have become champions of the A-Beauty movement. 

In this conversation, Sarah shares what it takes to make a brand go viral, how a brand new product can possibly accrue a waitlist of 17,000 people, and just what happens when Aldi takes it upon themselves to create their own version of your best-seller. 

You can read this interview now at: glowjournal.com/interview-sand-and-sky

Follow Sand & Sky on Instagram @sandandskyaus

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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