Today we bring you a special bonus episode from a live event!   Add to Cart was in Sydney for Impact.com’s iPX partnerships experience for 2023 and we were lucky enough to be invited on to have an Add To Cart chat in person. And better still, we were able to record it and share it with you today. To say Sarah Hamilton has done a few things is a huge understatement -  she’s a founder - of success story Sand and Sky, bellabox and newly launched Straand (a scalp health brand).  She has a background in financial management and marketing, previously working in London at Dazed and Confused magazine and New York for Spin Magazine.  She’s currently an advisor for Mermade Hair and Hunter Labs and leads the Private Label team at Adore Beauty.  The theme for our conversation at iPX was how to create cult brands and hero products. And we discuss this at length. But we also dive into the influencer strategies she’s employed over the years, the role of Amazon in her growth and I also get seriously schooled in all things beauty…not a huge surprise there.

Links from the episode:

Impact

Sand and Sky

Questions answered:

• What are you most proud of?
• What’s the secret to creating a cult brand in 2023?
• What role have partnerships played in the brand journey?

About your co-hosts: Sarah Hamilton from Sand and Sky

Sarah is a founder, investor and advisor. She is a founder and director of STRAAND, a newly launched Scalp Health brand backed by Unilever Ventures. Sarah also holds various advisory roles for Mermade Hair and Hunter Labs while leading the Private Label team at Adore Beauty. 

Sarah’s business background led her to launch Bellabox the largest Australian beauty box in 2011, she then moved to Managing Director in Australia with Supernova, the parent co. for brands such as Coco & Eve and Sand & Sky which she co-founded with her sister. Her love of the startup space led her to Straand and there are a few more brands in the pipeline for launch in late 2023/ early 2024.

You can contact Sarah at LinkedIn

Ayaan Mohamud from Impact

Ayaan is the RVP of Marketing for impact.com across Asia-Pacific and leads all of the company’s marketing activities in the region including PR, comms, demand gen and events. She has more than 13 years’ experience working in the marketing, media and technology industry in both APAC and EMEA. She joined im

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