Today on the bench, we hear from kindred spirits from across the big pond: Jake and Max Newport. As testament to our mutual love of authentic sauna, though this episode has been in the works for month, it was put together within minutes.

I sent Jake an email, heard back right away, and we jumped on a Zoom call. We got right into the chatter, as mutual lovers of good sauna tend to do, and so it was easy to hit record and just make it happen.

Doers vs. dreamers

We hear the origins of Finnmark Sauna, from their first experience of Finnish sauna, to building a wood fired sauna in their family backyard, to the origins of their sauna business, Finnmark Sauna.

Jake and Max are busy guys, helping customers all over Great Britain with their desire to own their own saunas.

Dr. Mathew Walker Why We Sleep

Could infrared cabin marketing hucksters be committing a cultural crime?

Sauna is an experience to be enjoyed. There is an ethos in Great Britain that "the medicine should taste foul" and with exercise, "it must be painful to be good." But with sauna, when we listen to our body, we tap into what wellness is all about. And really great sauna feels awesome.

Sauna is not about forcing pain upon yourself.