This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/bINdgyGjc_w

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic intro

01:20 The Excitement of Gaming in Turkey

03:01 Introduction to Balatro: The Card Game

06:00 Gameplay Mechanics of Balatro

08:46 Deck Building and Strategy in Balatro

12:02 The Meta and Replayability of Balatro

14:59 Market Performance and User Engagement

18:01 The Future of Premium Games in Mobile Gaming

23:58 Monetization Strategies in Gaming

26:57 User Acquisition and Daily Active Users

29:57 Game Design and User Experience

32:00 Market Trends and Future Predictions

36:59 Closing Thoughts and Community Engagement

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Turkey's gaming industry is booming with opportunities.

Balatro combines elements of poker and solitaire for unique gameplay.

The game features a deck-building mechanic that enhances strategy.

Replayability in Balatro is virtually infinite due to its design.

Market performance shows Balatro is gaining traction among users.

Premium games face challenges in the mobile market.

User engagement metrics indicate strong interest in Balatro.

The design of Balatro exemplifies clever game mechanics without high budgets.

The hosts emphasize the importance of great game design over graphics.

Balatro's success could influence future mobile game strategies. Minecraft's daily revenue is significant compared to other games.

Free-to-play models with ad removal options can be more profitable.

User acquisition strategies are crucial for scaling games.

Game design must cater to casual players for broader appeal.

Market trends indicate a shift towards mobile gaming.

Community feedback is essential for game development.

Retention strategies alone are not sufficient for profitability.

The gaming industry is evolving rapidly post-COVID.

Understanding user behavior is key to monetization success.

Future iterations of games must consider user experience.

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes