For a couple of episodes on the Being Unstoppable Podcast, Caralee has shared how to attract clients for your law firm through social media successfully.  Today, she shares the final piece to the puzzle: how to automate your law firm’s social media while retaining the quality you expect. 

Automation ensures that as a law firm owner, you spend less time on low-end tasks and more time on the tasks that will help you to scale your law firm.

Caralee’s law firm spends 20-minutes a month on social media, all because of how automated we have made the process from content creation to posting. 

Caralee breaks down the three elements used in posting our socials, and the top tech recommended ensuring everything is seamless in the podcast. 

You will learn:

Find out where to find these platforms in the podcast!

All links mentioned in the podcast are linked below: 

CONNECT WITH Caralee:

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Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Now, if you’re feeling extra loving, I would genuinely appreciate it if you could leave a review for the podcast. The reviews help me be found in the big podcast world by other law firm owners, plus it is so lovely to get feedback. Also, if you have any podcast requests, email me at [email protected].

Welcome to another episode of the Being Unstoppable For Law Firm Owners Podcast! 

Streamlining the social media for your law firm is one of the best time investments you will make to ensure that things are ticking away behind the scenes and attracting clients without your input as the law firm owner. 

It can be challenging to leave your social media posts in the hands of an agency when you are running a law firm because you need to ensure your brand is being represented in the best possible way. And of course that you are sharing factual information about the law. 

As lawyers, we are often perfectionists and this can lead to overwhelm, which leads to not posting anything on social media at all. In turn, this means that your law firm is missing out on a huge, FREE advantage of getting clients through the door via social media. 

There is a misconception around social media for law firms: it is dull, black & white & boring - FALSE! I am going to show you what to post and how to make it more inspirational. 

Caralee runs through the nine squares formula in the podcast, which will take the guesswork out of what & how to post for your law firm to make it exciting. This is a formula used by the Scalable Business Lounge that has shown incredible results for students. 

With this nine squares formula, you will be able to make your social media posting engaging, attractive, simple, and streamlined! 

In the podcast, a social media calendar is mentioned; you can find this here. 

Click here to the free Social Media Course! 

Listen to the podcast to find out! 

CONNECT WITH Caralee:

SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Now, if you’re feeling extra loving, I would genuinely appreciate it if you could leave a review for the podcast. The reviews help me be found in the big podcast world by other law firm owners, plus it is so nice to get feedback. Also, if you have any podcast requests, email me at [email protected].

Today in the podcast, I share with you how to post on social media for your law firm but how to actually make it work for you by attracting the right clients through social media. 

If you have been wondering why your social media efforts don't seem to bring new clients into your law firm, It will be either one or both of these reasons.

Because your foundations are wrong and your messaging is not landing; or

You are simply not consistent enough.

My journey to creating a scalable law firm that doesn't rely on me daily as the law firm owner was not linear. Far from it! There is so much to learn along the way. One of the things that I wish that I had worked out sooner is how to leverage social media to attract our ideal clients. I have wasted many hours and opportunities doing social media for my law firm the wrong way. 

It can be expensive to acquire clients, but we have the most incredible tool to get in front of the right clients at our fingertips. It is just knowing how!

Listen to the podcast to begin attracting new clients through social media!

CONNECT WITH Caralee:

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Now, if you’re feeling extra loving, I would genuinely appreciate it if you could leave a review for the podcast. The reviews help me be found in the big podcast world by other law firm owners, plus it is so nice to get feedback. Also, if you have any podcast requests, email me at [email protected].

This week, we have the incredible Sam Mollaei, who helps busy lawyers get more clients and automate their virtual law firm so that their law firm can run completely without them without relying on the law firm owner.

Sam owns and operates 7 different virtual law firms and also helps other law firm owners create automated systems for getting clients and for running a law firm on autopilot. If it sounds too good to be true, you have to listen to the show..  Sam has also created a formula to easily get client reviews, and he shares this with the audience on the podcast!

Sam and I are very passionate about helping law firm owners skyrocket in their businesses so they can make more impact, so as you can imagine - this podcast is not to be missed!

In the podcast,  learn how Sam: 

And so much more! 

CONNECT WITH Sam Mollaei:

CONNECT WITH Caralee:

SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Now, if you’re feeling extra loving, I would genuinely appreciate it if you could leave a review of what you think! The reviews help me be heard in the big podcast world, and they are also super motivational for me to read. Also, if you have any podcast requests, email me at [email protected].

Today on the podcast, we discuss how and why you should be repurposing your law firm content! There is often a misconception around content creation that you need to be using fresh new ideas for each post - not the case! Listen to today’s podcast to find out what you can and can’t do to repurpose your content to ensure your publishing is streamlined and simplified.

Creating content can seem overwhelming, when you are so many other things to do to run your law firm. So much so that, content creation for your law firm gets put on the back burner. But if you are not creating content for your firm, it is harder for potential clients and team members to find you. Your firm will become invisible while your competitors are elevating through posting valuable content. 

Content creation can be exhausting but not if you use the repurposing strategy. Recycling content is an excellent opportunity to reach different audiences to develop momentum in your business. Reusing your content isn’t any less important than producing new content; it is just as effective with far less stress! 

For example, if you have a blog post to boost your website traction, separate that blog post into sections for different social media captions or produce a podcast episode!

To find other methods to saturate your content across different platforms, listen to the podcast! 

CONNECT WITH Caralee:

SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode.

Now, if you’re feeling extra loving, I would genuinely appreciate it if you could leave a review of what you think! The reviews help me be heard in the big podcast world, and they are also super motivational for me to read. Also, if you have any podcast requests, email me at [email protected].

1. Have an avatar of your ideal team member! Exactly what are the foundations of your perfect staff member?
2. Think about your business culture - what is it about your firm that is different from others?
3. Exemplary leadership in place to drive loyalty in your business.
4. Foster relationships with potential team members - you will hire more than once!
5. Have a hiring and onboarding system in place.
6. Hire ahead of when you need people - don’t be a reactive hirer!
7. Have the courage to let people go if they are not the right fit - you aren’t in business to make friends.

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

• The most effective ways to set and maintain your goals;
• How to tackle your big rocks of 2022;
• The best method to arrange your goals into result-driven actions;
• How to create your ideal 5-year goal & meet it!

• Instagram @caralee.fontenele
• Facebook: @caraleefontenele
• LinkedIn: @caraleefontenele

This week on the podcast, we are diving into the importance of having core values and why your core values should be front and centre of your business.

As a business owner with a team, life becomes much easier when you attract staff who share similar core values to the company they are part of. Having alignment in your business allows everything to flow freely. Core values in my law firm were something that I didn’t have in place in the early days of my business. If you have a small team, you may not see the value of identifying your core values. However, from my experience, I wish I had identified the business core values earlier. I would have saved myself from making many mistakes, particularly around hiring!

In my firm, we have engaged an external HR company to come in and consult with us from time to time, which has helped us to build upon our values and other aspects of our team structure. In my law firm, as a team, we created core, firstly with the leadership team, then with the team as a whole. Each team member stands by our core values and understands the importance of streamlining our mission.
As a team of one, or as a team of many, implement your core values sooner rather than later. Create a day where you are offsite and use it as a team-building exercise. Each year, in my team, we go on a team retreat to debrief, relax, and reevaluate our core beliefs!

Your core values are what helps to shape the vision and culture of your company. They are the essence of the companies identity and have many advantages, externally and internally.

In the podcast, I discuss my business values and how they are applied to our work environment.
If you want to uncover the secret sauce of how I have built my law firm to 7 figures, the Scalable Business Lounge is the place for you! With over 12 months worth of Masterclasses, Hot Seats, formulas, workbooks, and much more! Intake is limited, so get in quick to make 2022 the best year yet for your law firm!

If you are interested in viewing our FREE MASTERCLASS on how you can scale your law firm without burnout, click here! Until next time!

LinkedIn: @caraleefontenele

Instagram: @caralee.fontenele

Facebook: @caraleefontenele

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode! Plus, leave your business name and your Instagram handle for a shoutout!

1. Unpack your brand story!
2. Get clear on who your community Is;
3. Create your messaging;
4. Capitalise on content; and
5. Get over the fear factor of putting yourself out there!