Scalable Law Podcast

Tune in as we look into the captivating journey of Rin Kim, a lawyer who's carved her niche even in a fiercely competitive landscape. Discover how she founded and scaled her firm, Rin Kim Law, right from the heart of Brisbane, leveraging effective marketing strategies for small law firms.

From the bustling streets of Brisbane, Rin Kim Law emerged, specialising in the complexities of personal injury law. In a mere span of three years, the firm flourished to house a team of nine skilled professionals, marking its indomitable presence in the industry.

While the exponential growth of Rin Kim Law is commendable, it hasn't been a smooth sail. Rin candidly shares the nuances of managing a fast-evolving firm, tackling cash flow challenges, and maintaining team dynamics amidst the unique delays associated with injury claim settlements.

Starting her venture devoid of hefty financial obligations, Rin advises budding lawyers on the essence of frugality and realistic expectations. She accentuates the intricacies of cash flow management in personal injury law, drawing from her own story of resourcefulness and the importance of effective marketing strategies for small law firms.

Rin's distinct edge? A niche crafted on the foundation of cultural diversity. Initially catering to the Korean community, her firm now stretches its arms to the Chinese and Vietnamese diasporas, offering multilingual expertise. Celebrate with us the beauty of a law firm embracing cultural nuances!

Starting her venture devoid of hefty financial obligations, Rin advises budding lawyers on the essence of frugality and realistic expectations. She accentuates the intricacies of cash flow management in personal injury law, drawing from her own story of resourcefulness and the importance of effective marketing strategies for small law firms.

Juggling roles and responsibilities, Rin discusses the art of leadership in a thriving law firm. The dialogue underscores the importance of nurturing a positive work environment and the perpetual journey of self-improvement as a leader.

Ever wondered how Rin manages to keep her ship steady amidst stormy seas? The Scalable Law Accelerator Program has been her compass, guiding her towards efficient delegation, robust business development, and impactful marketing. The camaraderie of like-minded individuals offers a shared space for learning and growth.

Applauding Rin Kim's monumental strides in personal injury law, we underscore the essence of lifelong learning and the passionate pursuit of creating a legal haven for both clients and employees

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I know! Lawyers want to be lawyers and not salespersons. However, sales come in the form of clients retained from initial consultation and are the lifeblood of the firm. Let's talk more about this, shall we? 

So many things had been happening in my firm. So, before we dive deeper, let me ask you this:

Are you crafting client consultations that truly resonate? Or even better, are you implementing the best law firm marketing strategies to enhance those consultations? Let’s discover together!

Today, I'm utterly thrilled to share my Scalable Law journey especially focused on client consultations, a pivotal cornerstone in my firm’s story and possibly yours too! Drawing from the best law firm marketing strategies, we’ve refined our consultation process to perfection.

Let’s navigate through an enlightening episode where I share a snippet from my firm’s voyage, illuminating how re-engineering client consultations not only skyrocketed our client retention rates but also threaded a narrative of trust and assurance for our clients.

1. Retaining by Reassuring: A peek into our transition from 15-20% to a booming client retention tale by tweaking our consultation approaches.

2. Communication is Key: Looking into 7 pivotal client communication points that transform your consultations into a comforting assurance, a result of some of the best law firm marketing strategies in play.

3. Consultation Choreography: Adopting the “third, a third, a third” approach ensures your consultations are heartfelt, enlightening, and crystal clear.

Scalable Business Lounge: Your key to 45+ versatile business training, a fresh masterclass each month, and a cozy nook where law firm owners foster each other’s growth. Also features a detailed course that guides your firm to operate seamlessly, even without your constant oversight.

Stay tuned for a potent Sales Training programme, meticulously crafted and soon to be unveiled to my firm and yours, honing your sales strategies to precision.

Remember, clients often seek more than a lawyer – they seek a beacon through their legal storm. Be that luminous presence with consultations that are strategic, empathetic, and transparent!

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Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

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Today's guest is Melissa Barlas, a dynamic law firm owner who in just two short years has made significant strides in her field, marking her niche beautifully and showcasing her unique approach in the legal world. 

We dive into Melissa's journey, the challenges she's faced, her strategies for success, and her vision for the future. This episode is jam-packed with insights and advice for anyone looking to make their mark in the legal industry.

Melissa, often fondly referred to as Melissa in her close circles, recalls her transformative journey. From her days in law school to her first venture into the professional realm, the seeds of entrepreneurial spirit were always there. What drove her to make the leap? Dive deep as she shares her moments of determination, doubt, and discovery.

The process of evolving Conveyed was no cakewalk. Facing stiff competition and a saturated market, Melissa swiftly recognised the importance of small law firm marketing and honed in on the specific strategies that would give Conveyed its distinct edge.

In a world where generalists are aplenty, Melissa underscores the pivotal role of niche marketing in small law firm marketing. Discover how she carved out a unique space in the legal terrain, setting Conveyed on a trajectory that many could only dream of.

With a blend of time-tested tactics and novel approaches, Melissa spills the beans on the actionable strategies she adopted. For every small law firm pondering about effective marketing, her insights are golden.

In five years, I envision our firm standing tall as a national conveyancing law firm. My commitment is unwavering: I am spearheading our marketing and PR efforts to ensure that our name resonates across the nation.

Transparency and open communication are pivotal. I'm consistently engaging with my colleagues, ensuring that we all share the vision of transforming our practice into a national powerhouse. Their support and collaboration are paramount, and I'm deeply invested in ensuring that every member of our team is not only aligned with our goals but also feels fulfilled and content in their roles.

It's essential that my team feels inspired, driven, and valued. Every step we take, we take together, striving to uplift and motivate one another. Their growth, happiness, and aspirations are integral to our collective journey, and I'm committed to fueling their passion just as much as they fuel mine.

Melissa's recent recognitions, particularly from the esteemed Lawyers Weekly Australian Law Awards, serve as a testament to the potency of her marketing acumen and unwavering commitment to top-tier service.

Such accolades are invaluable—they not only elevate your profile but also enlighten the community about the meaningful work you're undertaking. This recognition is pure gold, a genuine reflection that brings substance to the table.

This underscores the paramount importance of personal branding. Investing time and effort into strategic marketing isn't just about visibility; it's about demonstrating real value and excellence in what you do.

Don't just read about it – hear it firsthand! Dive into this episode and let Melissa's story inspire your own journey. Listen to the podcast now!

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Instagram: @scalable_law

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Website: www.scalablelaw.com

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In today’s episode of the Scalable Law podcast, straight from Singapore. We're in for a treat as we have Kristin Porter sharing the inside scoop on how she managed to bask in the sun and travel the globe for 7 incredible weeks while being a law firm owner! We dive into the craft of making yourself an optional piece in your own legal playground, where the play goes on smoothly even when you decide to step off.

Stay with us as we reveal the secrets to constructing a legal practice where the systems are solid, the team is self-reliant, and the owner can savour life beyond the firm without a speck of concern about its expansion and productivity! Dive into the world of law firm marketing podcast insights where building a law firm becomes a journey of creating freedom, and facilitating prolonged vacations without a glitch in the firm's progress and success.

Kristen established a law firm, O*NO Legal, specializing in a particularly niche area, catering specifically to real estate agents. The inception of the firm dates back around three years and was born out of necessity, primarily concentrating on corporate commercial law to assist real estate agents.

She incorporated the use of legal bots for various tasks, including the assessment of data breaches. O*NO Legal was launched amid the lockdown in March 2020, leveraging the newfound comfort that individuals had developed with consulting their advisors online due to the prevailing circumstances.

Eventually, Kristen refined her focus further into the real estate domain, zeroing in on lead generation, branding, and fortifying client relationships. This nuanced approach has allowed her to offer specialized services tailored to the unique needs of real estate professionals.

Key Strategy: The strategy primarily involves a blend of organic and paid marketing, substantially utilising Facebook groups, webinars, collaborations with industry trainers and coaches, and the production of a substantial amount of content.

Team Structure: The team is comprised of three core staff lawyers, legal contractors, a graduate who serves as a marketing coordinator, and virtual assistants.

Current Status: Kristin isn’t managing any files herself; rather, she is supervising and providing cover for leaves to ensure everyone has adequate mental health space.

Kristin succeeded in taking a seven-week holiday without needing to work, demonstrating the efficacy of her systems and delegation.

Approach: A systematic approach and trust in her team afforded her operational freedom.

Key Learning: She grasped the significance of refraining from micromanagement and placing trust in the capabilities of her team.

Kristin has set her sights on working just four days a week, prioritising her health, and investigating the potential of starting additional businesses. One-year Goal: To entirely extricate herself from any service delivery. Three-year Goal: To prepare the firm for a potential sale, emphasising the creation of a business that doesn’t rely solely on her presence.

Since her return, Kristen’s aspirations have broadened, with plans to launch additional businesses and a sharpened focus on profit and efficient service delivery. Based on profitability data, she is also exploring further refinement of her niche for optimum efficiency in her services. 

Instagram @caralee.fontenele

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Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

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Just as any overlooked step can derail a project's success, missing out on essential elements in your billing process can pose hurdles in creating a marketing plan for a law firm that's both successful and esteemed.

Ever mused over how to make a law firm marketing plan shine? An unambiguous, transparent, and unwavering billing guide could be your answer. Much like the delight of a well-cooked meal shared, a lucid billing guide fosters client relationships, instils trust, and yes, escalates your revenue.

For those ready to elevate their billing strategies, I have a specially curated tool for you. Click here to access my very own billing guide. It's a resource I've perfected over the years, now ready for our fantastic community.

Exclusive Invite: As a special treat for our listeners, I'm inviting you to my free masterclass, "How to Scale Your Law Firm Without Burnout". A must-attend for all dedicated law firm owners!

Connect & Network: Why go on this journey alone? Join Scalable Business Lounge and mingle with law firm owners who're scaling just like you.

Let's Chat!: If you're looking for a tailored strategy or some direct insights, I'm here for you. Book a strategy call with me and let's refine your path to success.

Your law firm is an embodiment of your passion and dedication. So, use every tool at your disposal, including webinars, to elevate your practice and impact. 

If the Scalable Law Podcast brought value to your day, do share it with your network. Sharing is indeed a powerful tool! I look forward to our next session, packed with insights and actionable strategies.

1. Why is a clear billing guide essential for law firms?

A transparent billing guide strengthens client relationships, builds trust, and boosts revenue, making it essential for crafting an effective marketing plan for law firms.

2. How can consistency in billing enhance a law firm's reputation?

Consistency in billing ensures clients always know what to expect. This uniformity instils trust, portrays professionalism, and helps in creating a marketing plan for a law firm that stands out.

3. What are the benefits of a transparent billing system?

A transparent billing system offers numerous benefits enhancing trust with clients, ensuring consistent and fair billing practices, and efficiently maximizing revenue for the law firm.

4. How can one optimize the billing process in their law firm?

One can optimize the billing process by adopting a comprehensive billing guide that offers clarity, consistency, and efficiency. This, in turn, plays a pivotal role in shaping a successful law firm's marketing strategy.

5. Where can I find resources to improve my law firm's billing?

Resources like Caralee's billing guide available on Scalable Law can offer insights and strategies to refine and improve your law firm's billing practices. 

Instagram @caralee.fontenele

Facebook: @caraleefontenele

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Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

                                                                                                                                   – Caralee Fontenele

Over the years, I've met countless firm owners who wear their passion for law like a badge of honour. But here's the rub: amidst the paperwork, court sessions, and client consultations, many are missing out on the magic of webinars to boost their practice. Webinars are an underused gold mine, especially in our profession. But how do you leverage them without sounding too 'salesy' or inauthentic?

I've put together a step-by-step guide to structuring a webinar that doesn't just sell but also serves and educates. Let's dive right in!

1. Preparation and Promotion Choose the Right Topic:

2. Introduction (5 minutes)

3. Main Content (20-30 minutes)

4. Transition to the Offer (5 minutes)

5. The Offer (5 minutes)

6. Conclusion (5 minutes)

7. Follow-up

Webinars are such a gem, and I want every law firm owner to harness their potential and include webinars in their law firm marketing plan. The journey to scaling isn't about working harder; it's about working smarter. And webinars? They're the epitome of smart marketing in our digital age!

Exclusive Invite: As a special treat for our listeners, I'm inviting you to my free masterclass, "How to Scale Your Law Firm Without Burnout". A must-attend for all dedicated law firm owners!

Connect & Network: Why go on this journey alone? Join Scalable Business Lounge and mingle with law firm owners who're scaling just like you.

Let's Chat!: If you're looking for a tailored strategy or some direct insights, I'm here for you. Book a strategy call with me and let's refine your path to success.

Your law firm is an embodiment of your passion and dedication. So, use every tool at your disposal, including webinars, to elevate your practice and impact. Until next time, here's to growth, grace, and legal greatness!

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

Steering the ship at Collective Family Law Group and calling the shots at Scalable Law, I've navigated the digital maze and discovered a tool that's been a game-changer for my firm! Whether you're into the intricacies of family law or tackling the challenges of conveyancing, this one's tailor-made for you. Ever mused over a marketing plan for a law firm that's both innovative and effective? Strap in and hit play on this podcast – we're going into some exciting territory!

Get ready to explore the untapped potential of webinars in the legal arena.

In our industry, knowledge isn’t just power; it’s currency. Hosting webinars on the latest legal updates, and pressing issues, or diving deep into a niche topic can position your law firm as the ultimate thought leader. Just imagine potential clients tuning into your law firm marketing podcast or webinar, getting insights and thinking, “This is the firm I trust!”

Why limit your reach to local seminars when the world can be your stage? Webinars push past geographical barriers. It’s an incredible strategy in your law firm marketing plan if you’re catering to an international audience or niche sectors in different locations.

Every client wants value. And what better way to showcase that than by offering free webinars? Giving them a taste of your expertise, even before they sign up, ensures they get a feel for your law firm marketing strategy and the expertise you bring to the table.

Webinars aren’t just a one-way street. The Q&A sessions, instant feedback, and polls mean you're engaging directly with potential clients. This is priceless! It's about building relationships, understanding their needs, and tailoring your services accordingly.

Remember, every webinar is content! Share these on your firm's website, social media, or even video platforms. It’s a brilliant way to drive traffic and enhance your SEO game. So if someone types “ law firm marketing ideas ” or looks for a law firm marketing plan example, guess who's showing up!

The numbers never lie. Those post-webinar stats? Pure gold. Dive into them to understand what topics your audience loves, optimal webinar timings and potential areas to get new clients.

Why spend heaps on traditional seminars? With webinars, you're reaching a global audience at a fraction of the cost. It’s a savvy marketing strategy for law firms looking to maximise ROI.

An experience where you can showcase your expertise, connect on a personal level, and build trust. Integrating webinars into your marketing mix can truly elevate your law firm’s reach in this digital realm.

And if you're keen to dive deeper and learn how to supercharge your law firm’s growth, why not join an amazing community of law firm owners at the Scalable Business Lounge?

Or better yet, check out my free masterclass titled "How to Scale Your Law Firm Without Burnout".

And if you're really serious about taking things to the next level, book a free strategy session with me. Let's make your ideal life as a law firm owner happen!

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

Greetings from the beautiful Bali, where I'm currently enjoying a much-needed vacation. But what makes this vacation even more special?

Welcome to another episode of our law firm marketing podcast, designed especially for you - whether you're an owner of a small-to-medium law firm or a lawyer with the ambition to start your practice. This podcast is your companion on that journey.

In the last episode, "7 Things That Don't Work When It Comes to Your Law Firm's Digital Marketing", we explored strategies that have proven less than fruitful in today's digital marketing landscape.

Our journey begins with a powerhouse player – Google Ads. Here's a law firm marketing plan example from my own experience: we run a well-oiled law firm marketing funnel on Google Ads, which consistently brings in a stream of clients. Don't fret about getting into the nitty-gritty of it - outsourcing to a reliable agency can save you time and stress. But the golden rule? Strategy, mates! You gotta have the right one.

We'll begin by diving into Google Ads, a resource that can drive a consistent flow of clients to your firm when used correctly.

Wondering how to make a law firm marketing plan that speaks directly to your ideal client? Say g'day to content marketing. Picture this - you're delivering value, becoming an industry guru, and boosting your SEO all at once. Whether it's a podcast, blog, or video, keep it fresh and regular, and watch your brand skyrocket.

Moving on, we will discuss the power of content marketing and how it can be used to connect with your ideal clients.

Next on our list of law firm marketing ideas is ensuring you're visible. That means the front page of Google, is not buried in the back. SEO's the name of the game here, but it's a tricky beast. You need the right experts on board to keep you sailing smoothly in these competitive waters. We'll stress the importance of website visibility and how essential SEO is to ensure your firm lands on the front page of Google search results.

Social media can be a treasure trove of potential clients if you know how to navigate. Remember, not all platforms will yield gold for every practice area. Be smart, go where your clients are.

We'll navigate the various social media platforms and provide tips on how to target your marketing efforts effectively.

Lastly, we touch on the power of Google reviews. A good review is like a glowing endorsement that not only boosts your SEO but also provides hard-to-beat social proof. And if you do hit a rough patch with a negative review, no worries! We'll guide you on how to turn that around into an opportunity.

We'll look into the significance of online reviews, especially Google reviews, and how to manage them effectively.

Now, if you want to dive deeper into all these topics, head over to the Scalable Business Lounge, where we've got over 40 masterclasses stacked up and we break down the ins and outs of law firm marketing strategy template and other essential topics.

Don't miss the opportunity to get a personalised law firm marketing strategy. Book a free strategy session with either myself or one of my team members at scalablelaw.com. We're ready and eager to help you achieve your law firm's goals.

We'll be sharing insights on how to use Clio, the trusted law firm software, to take your practice to new heights. Say goodbye to administrative headaches and hello to streamlined, secure operations.

Earn your CPD point and level up your firm!⁠ ⁠Together, we'll help you unlock the power of Clio to manage and grow your firm with confidence.⁠– Register now!

Until next time, enjoy your journey in mastering your marketing plan for law firms. Thanks for tuning in, and we'll catch you on the flip side. Remember, having the right marketing plan for your law firm can make all the difference. Until next time, keep striving for success.

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Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

So, whether you're a veteran law firm owner or just starting out, this two-part series promises to deliver value-packed insights and real-world law firm marketing ideas.

In the first segment, we'll be dissecting the common traps in law firm digital marketing, those notorious pitfalls that can slow your growth. In the second part, we’ll reveal the winning strategies that propel firms to the next level. Fasten your seatbelts; it's time for some real talk on law firm marketing strategy!

Diving right in, we start with the core essence of digital marketing – your target client. Picture your ideal client, what are their pain points, and their needs?

These include your website's load speed, proper SEO techniques, and a clearly defined target audience. All the flashy campaigns in the world won't make up for a lack of basics.

Understand that automation is a friend, not a foe. Manual tasks can sap your time and energy, which is why automation tools exist. From automating your social media posts to scheduling email marketing campaigns, these tools are designed to streamline your law firm marketing funnel.

Don't overlook the value of Google reviews, testimonials, and positive client feedback - these little golden nuggets can work wonders for your firm's credibility.

Digital marketing requires patience and continuous tweaking. A marketing plan for a law firm is not a set-it-and-forget-it venture. Don't abandon a strategy prematurely - adjust, measure, and optimise. Keep tweaking. Learn and Improve.

You need to have the right law frim marketing plan and law firm marketing strategy and relevant law firm marketing contents

And that brings us to our last point - measurement. It's vital to understand where each client is coming from and how effective your marketing strategies for law firms are. Data-driven decision-making is key to optimising your time, effort, and resources.

By the end of this two-part series, our aim is to provide you with a clear understanding of the do's and don'ts in digital marketing for a law firm.

Stay tuned for the next episode, where we'll uncover the secrets of a successful law firm marketing plan. We're only scratching the surface here!

And, before you go, join the Scalable Business Lounge and register for our free masterclass - How to Scale Your Law Firm without Burnout. This could be the game-changer you've been waiting for! Until next time, thanks for listening and happy marketing!

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.

It's not all about constant work and losing sight of why you started your law firm in the first place.

As law firm owners, you may have been driven by the desire to increase your income and attain more freedom and flexibility compared to being employed by someone else. However, it's easy to fall into the trap of working long hours, wearing multiple hats, and feeling overworked and underpaid.

In this episode, we want to discuss the components of law firm owner happiness and how you can achieve a happy and fulfilling journey as a law firm owner. The Scalable Business Lounge is here to support you in making the necessary changes and adjustments. We help you attract your ideal clients, focus on working on your business rather than in it, and streamline your processes for greater efficiency and satisfaction.

Now, let's break down the three essential elements of law firm owner happiness: time, impact, and wealth.

Prioritise quality time for yourself, your family, and your friends. Establish boundaries and dedicate time to activities you genuinely love. Allow yourself space for renewal and creativity by disconnecting from work and finding inspiration. Make time for what truly matters.

As a law firm owner, you have the opportunity to make a positive impact in various ways. Consider contributing to causes through charitable efforts, mentoring others, and changing people's lives through your legal services. Creating opportunities for your team members also contributes to the impact you can make.

It's not just about accumulating money but also about contributing and planning for the future. By creating wealth, you become a valuable taxpayer and supporter of the community. Building a legacy for your family and future generations becomes an important goal. Envision your retirement and set yourself up financially for peace of mind and the ability to enjoy the lifestyle you desire.

To achieve law firm owner happiness, it's essential to balance these three elements. Focus on finding time for what you love, making a positive impact on others, and managing your wealth wisely. At the SCALABLE BUSINESS LOUNGE, we can guide you on this journey and assist you in implementing the necessary changes to achieve the happiness and success you deserve as a law firm owner.

Also, I have a FREE MASTERCLASS designed for lawyers and law firm owners where I share how to implement a 3-pronged marketing approach across three different marketing funnels. It's a game-changer, with the potential to jumpstart that law firm owner's happiness by creating more FREEDOM!

Remember to plan for your happiness alongside your financial goals for the upcoming year. Wishing you a fabulous week ahead!

Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele

Instagram: @scalable_law

Facebook: @scalablelaw

LinkedIn: @scalablelaw

Website: www.scalablelaw.com

Are you subscribed to my podcast? If you’re not, you need to! I don’t want you to miss an episode. Click here.