Scale your Business like a Franchise

Transcript: 

Jack Butala:                         Jack, Jill here.

Jill DeWit:                            Good afternoon.

Jack Butala:                         Welcome to the Jack and Jill show, entertaining real estate investment advice. I'm Jack Butala.

Jill DeWit:                            And I'm Jill DeWit, broadcasting from sunny Southern California.

Jack Butala:                         Today, Jill and I talk about scaling your business like it's a franchise. Hey, they're the experts, right Jill?

Jill DeWit:                            Totally.

Jack Butala:                         We can learn some stuff from Domino's Pizza.

Jill DeWit:                            Oh my goodness. I'm like, "Who's your favorite franchise? I know what mine is, and it's probably because where I was born and raised, but I just think they do it right.

Jack Butala:                         I love pizza, and I love the Pizza Tracker, specifically.

Jill DeWit:                            See? Your favorite franchise is-

Jack Butala:                         That's right.

Jill DeWit:                            Exactly, and mine is from Southern California. So yours is-

Jack Butala:                         [crosstalk 00:00:37] Hot 'n Now.

Jill DeWit:                            Is yours Domino's?

Jack Butala:                         Yeah.

Jill DeWit:                            Hot 'n Now. Yeah. That's not-

Jack Butala:                         I mean, sorry. Hot 'n Now-

Jill DeWit:                            You and your Hot 'n Now. I think that's the silliest thing, but it makes sense. How is it different from In-N-Out? I don't know. But yeah. Mine is, of course, In-N-Out. And no other things-

Jack Butala:                         You know what? Now it is not a franchise. I just learned this.

Jill DeWit:                            Well this is true. It's not only a franchise.

Jack Butala:                         It's all corporate-owned.

Jill DeWit:                            Correct, but I mean they do it is franchise.

Jack Butala:                         Yeah, exactly.

Jill DeWit:                            Let's say, it's a system.

Jack Butala:                         Drop one and never [crosstalk 00:01:03].

Jill DeWit:                            It's not everyone has a different menu. No, they all have the exact same menu. They all have very high standards. Nothing's ever frozen. Can I go on and on?

Jack Butala:                         It seems that they all have the same smiles. Everybody that works there smiles the same.

Jill DeWit:                            Yeah, the only thing that threw me was, remember the other day I saw that lady work there? I'm like, "She's the oldest employee I've ever seen." Everybody there is usually like 25 and under and she was like 60, which kind of surprised me.

Jack Butala:                         Which is good I think.

Jill DeWit:                            But it was good.

Jack Butala:                         Diversity's always good.

Jill DeWit:                            Yes.

Jack Butala:                         It also tells me that if it's out of their mold a little bit, then probably, they're having troubling hiring. That's good, which is a good sign of the economy.

Jill DeWit:                            Well maybe she's speedy and she made the cut, man.

Jack Butala:                         Jill, you sound pretty enthusiastic.

Jill DeWit:                            I am. I'm like, "Come on. Don't pick on this lady." All right.

Jack Butala:                         The Pizza Tracker I learned, if you ever order a pizza in Domino's Pizza, you had this called the Pizza Tracker. You order it online. You can watch the progress of your order until it arrives at your door, which I just think is amazing.

Jill DeWit:                            It's cool.