Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner.

Episode Highlights:

1. Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time, money, and energy.
2. Challenges and Benefits of Technology: Stephanie and Jennifer emphasize the importance of creating an experience for your clients to keep them coming back. There are so many benefits in setting up technology systems as a way of customer service, but it can be challenging for business owners who aren't "tech-savvy".
3. The Evolution of String Marketing with String Connect: Stephanie shares the development process of the String Connect product, emphasizing the customer-driven approach, addressing client needs, and streamlining marketing activities for practitioners.

The key takeaway? Leveraging technology to streamline your business processes can change your life as a business owner.

Stephanie Hofhenke is the founder of STRING Marketing, a digital agency that has focused on serving dietitians for 14 years. Stephanie and her team of experts are passionate about helping practitioners elevate their practice and master their marketing. She leads a growing team with branding, marketing, and website experience. Together they have worked with over 400 practitioners and have launched even more websites. They build websites that attract millions of unique visitors per year. She has a sincere appreciation for the work that dietitians and healthcare professionals do to impact the world. Her knowledge of the unique challenges practitioners face has been compiled into a remarkably effective toolkit that helps practitioners across the country take their business marketing challenges head-on.

Find out more about STRING Connect.

Find STRING Marketing on Instagram @stringmarketing

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

✨ Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast